# Statly

> Statly is a Chrome extension for Instagram, TikTok and X video analytics. It turns any public profile into a full report, 40+ metrics per scan including executive KPIs like View-to-Follower Ratio and Breakout Rate, calculated locally in the browser with no sign-up and no login.

## What Statly is

Statly is a Chrome browser extension by Miltiadis Themelis that provides in-depth video analytics for Instagram, TikTok and X without requiring a sign-up or platform login. It runs inside the platform's own web interface, reading publicly visible engagement data and performing all analytics calculations locally in the user's browser.

## Key features

- **Five dashboards**: Audit (deep single-profile analysis), Compare (two profiles side-by-side), Merge (multiple accounts combined), Watchlist (track saved accounts in folders), Trend Finder (spot viral outliers across niches)
- **No sign-up required**: works entirely inside Instagram, no account creation, no Meta login
- **Executive KPIs**: View-to-Follower Ratio (VTFR), Breakout Performance Rate, Duration Payoff, Engagement Stability Index, Reach Consistency Index, Baseline Reliability Ratio
- **Scan depth**: up to the last 300 Reels or 180 days per account
- **Export**: to spreadsheet, CSV, or copy directly to Google Sheets
- **Statly API**: programmatic access for triggering scans and retrieving reel analytics
- **Cloud sync** (Pro): watchlists, folders, and saved reels synced across devices
- **Instagram Pulse**: monitors @mosseri for platform updates

## Feature pages

Each dashboard has a dedicated page explaining what it does, how it works, the metrics it produces, and who it is for:

- **Audit**, https://trystatly.com/audit, Deep-scan any public Instagram profile's Reels (up to 300 Reels or 180 days) for 40+ metrics, executive KPIs and charts.
- **Compare**, https://trystatly.com/compare, Scan two public accounts at once and lay their Reels, KPIs and charts in matching columns to see who wins and why.
- **Merge**, https://trystatly.com/merge, Pool several public profiles into one combined dataset with weighted KPIs and unified charts.
- **Watchlist**, https://trystatly.com/watchlist, Save accounts into colored folders and scan them all in one click (last 90 Reels each), scoring every Reel against its account's own average and median.
- **Trend Finder**, https://trystatly.com/trend-finder, Group saved accounts into niches and surface the viral outlier Reels beating their account's average, so you know what to make next.

## Resources

- **Glossary**, https://trystatly.com/glossary, Plain-English definitions of every Instagram Reels metric Statly uses: View-to-Follower Ratio (VTFR), Reach Consistency Index (RCI), High Performance Factor (HPF), Breakout Performance Rate (BPR), Engagement Stability Index (ESI), Baseline Reliability Ratio (BRR), Duration Payoff (DP), Outlier Score, engagement rate, like rate, comment rate, views, reach, median vs average views, and breakout Reels.
- **Blog**, https://trystatly.com/blog, Guides and playbooks on Instagram Reels analytics and growth (index of articles).
- **Outlier Reels: the public retention signal**, https://trystatly.com/high-retention-reels-without-insights, Research post arguing that retention and hook are private (locked in Instagram Insights) but leave a public fingerprint: a Reel that far beats its own account's median views (an outlier) is the visible result of the retention and hook the algorithm rewarded. Covers the platform mechanics (watch time drives Reels distribution), a public-data findings section (top 10% of a creator's Reels drove ~66% of views; the typical best Reel does ~6.2x the account median; outliers reach ~4.3x further beyond followers by View-to-Follower Ratio), and how to find outlier Reels on any public account with no login using Statly's Audit and Trend Finder.

## Live demo

- **Live demo**, https://trystatly.com/demo, The full Statly dashboard running on sample Instagram Reels data, click through Audit, Compare, Merge, Watchlist and Trend Finder in the browser, no install and no login.

## API

- **Statly API**, https://trystatly.com/api, Plain-English explainer of the Statly API: what it is, how it works, and what the response contains. The API lets your own software fetch Statly's Instagram Reels analytics (per-Reel metrics, account KPIs and executive metrics like VTFR) as structured JSON instead of clicking through the extension. Read-only, public Reels data only, available on Pro. For technical payload and integration detail see https://trystatly.com/for-developers.

## Solutions (by audience)

Statly is one tool used across several workflows. Each solution page frames the same dashboards for a specific audience:

- **For creators**, https://trystatly.com/for-creators, See which Reels grow any account and find breakout formats early, so you stop guessing what to film. Uses Audit, Trend Finder, Watchlist and Saved Reels.
- **For marketers**, https://trystatly.com/for-marketers, Research competitors and benchmark any rival side by side, with no account access. Uses Compare, Audit, Watchlist and Trend Finder plus the consistency metric suite (RCI, HPF, BPR, ESI, VTFR).
- **For agencies**, https://trystatly.com/for-agencies, Audit prospects before a pitch and track every client and competitor in one watchlist, with up to 5 read-only viewer seats and API access.
- **For social media managers**, https://trystatly.com/for-social-media-managers, Report on client performance and competitor benchmarks and export clean CSV/Excel reports, without asking for account access.
- **For brands**, https://trystatly.com/for-brands, Vet creators before sponsoring them using consistency metrics (RCI, ESI, BRR, VTFR) that separate reliable performers from one lucky viral Reel.
- **For developers**, https://trystatly.com/for-developers, Pull Statly's structured Reels metrics, account KPIs and consistency suite into your own tools via the API, with no scraping infrastructure or Instagram credentials.

## Comparisons (Statly vs. alternatives)

How Statly differs from other Instagram analytics tools. Statly's angle across all of them: it measures whether a specific post is a real, repeatable outlier for that account's own history (median vs. average, per-Reel outlier score, and a consistency suite, RCI, HPF, BPR, ESI, BRR), on any public profile with no login, at a flat price. Overview: https://trystatly.com/alternatives

- **vs Social Blade**, https://trystatly.com/social-blade-alternative, Social Blade ranks accounts by followers and a letter grade; Statly scores each Reel against the account's own baseline.
- **vs Socialinsider**, https://trystatly.com/socialinsider-alternative, Socialinsider is an enterprise cohort-benchmarking suite; Statly is a flat €39/mo tool that says whether a post is a real breakout.
- **vs Social Status**, https://trystatly.com/social-status-alternative, Social Status builds multi-platform agency reports (priced by quota); Statly answers whether an account's wins are repeatable.
- **vs Minter.io**, https://trystatly.com/minterio-alternative, Minter.io benchmarks against a follower-size cohort per profile; Statly is unlimited accounts at one flat price, API included.
- **vs Not Just Analytics**, https://trystatly.com/not-just-analytics-alternative, Not Just Analytics analyzes the account you connect; Statly analyzes any public account with no login.
- **vs InsTrack**, https://trystatly.com/instrack-alternative, InsTrack meters your follower count; Statly measures whether your content is statistically working.
- **vs Sortfeed**, https://trystatly.com/sortfeed-alternative, Both are login-free Chrome extensions; Sortfeed sorts/exports across platforms, Statly adds deep Reels KPIs, charts and multi-account tracking.

## Pricing

- **Free tier**: 3 audits per day on the last 30 Reels, full Audit dashboard, exports
- **Pro Monthly**: €39/month, unlimited scans, all 5 dashboards, API access
- **Pro Yearly**: €390/year (equivalent to €32.50/month)
- 7-day Pro trial available

## Founder

Miltiadis Themelis, Founder of Statly, based in Greece. Runs Instagram, TikTok and X accounts firsthand and built Statly to measure which posts genuinely break out for an account and why. Background and the story behind the product: https://trystatly.com/about

## About

- **About Statly**, https://trystatly.com/about, Who builds Statly and why, how the extension works, and exactly what data it reads (publicly visible engagement data on the page you open) and never touches (passwords, private platform APIs, anything behind a login).

## Links

- **Website**: https://trystatly.com/
- **About**: https://trystatly.com/about
- **Chrome Web Store**: https://chromewebstore.google.com/detail/statly/dgclmofackofobhpmklmhbponpkjbbph
- **Product Hunt**: https://www.producthunt.com/products/statly-instagram-reels-analytics/launches
- **AlternativeTo**: https://alternativeto.net/software/statly/about/
- **Indie Hackers**: https://www.indiehackers.com/product/statly
- **StackShare**: https://stackshare.io/statly-social-media-analytics
- **ProductWatch**: https://productwatch.io/products/statly
- **Privacy Policy**: https://trystatly.com/privacy
- **Terms of Service**: https://trystatly.com/terms
- **Telegram community**: https://t.me/+vN3txumYQVlkZTFk
- **Affiliate program**: https://statly.lemonsqueezy.com/affiliates
- **Support email**: info@trystatly.com

## Privacy

Statly does not use analytics, tracking pixels, advertising SDKs, or cookies of any kind. Data is stored locally in Chrome on the user's device. For Pro users with cloud sync enabled, watchlist and Trend Finder data are stored on Cloudflare infrastructure keyed by license key. Full GDPR compliance. See https://trystatly.com/privacy for details.

## Technology

- Chrome Manifest V3 extension
- Cloudflare Workers for licence verification, scan-counting, cloud sync, and API endpoints
- Lemon Squeezy as Merchant of Record for payments