# Statly

> Statly is a web app for short-form video research, with an optional Chrome extension. It tracks public Instagram, TikTok and YouTube accounts every day, finds the videos beating each account's own baseline (outliers), and helps marketers, agencies, social media managers and creators build better creative briefs.

## What Statly is

Statly is a short-form video research web app by Miltiadis Themelis, at https://app.trystatly.com. You add any public Instagram, TikTok or YouTube account, including competitors you don't own, and Statly scans it every day on its servers, whether you are online or not. It compares every video with that account's typical results, so the real winners stand out, not just the biggest accounts. No Instagram, TikTok or YouTube password is ever needed.

Statly also has an optional Chrome extension that runs inside your own browser for a quick scan of any profile while you browse. The extension is free with daily limits, and any paid web app plan (Starter, Scale, Agency and custom) removes those limits at no extra cost: sign in to the extension with your Statly account. The limits still apply during the web app's free trial.

## Product

- **Product**: https://trystatly.com/, Short-form video research and analytics for public Instagram, TikTok and YouTube accounts.
- **Login**: https://app.trystatly.com/login, Sign in to the Statly web app.
- **Pricing**: https://trystatly.com/pricing, Plans, video capacity, billing options and the free trial.
- **Affiliate**: https://statly.lemonsqueezy.com/affiliates, Statly's affiliate program.

## Key features (web app)

- **Daily tracking**: public Instagram, TikTok and YouTube accounts refreshed every 24 hours, ready by a local time you choose. Scans run on Statly's servers, so your browser can stay closed. The scan window defaults to the last 30 days.
- **Outlier detection**: every video compared with its own account's baseline, so breakouts on small accounts are not drowned out by big ones
- **Watchlist**: follow public profiles grouped by niche, brand or client, with each profile's baseline, performance trends and posting activity
- **Trend Finder**: videos that outperform their creator's usual results across your niches, to filter, sort, save or download for closer study
- **Library**: keep the videos worth studying in one saved library
- **Export**: every data table exports to CSV
- **Workspaces and seats**: separate workspaces for clients or brands, with viewer, editor and admin roles; 5, 10 or unlimited seats depending on plan
- **Statly API**: a read-only REST API for your workspace: niches, tracked Instagram, TikTok and YouTube Shorts accounts, videos with outlier scores, top sounds and the Library. Keys are created in the app under Settings > API & MCP; 60 calls a minute and 10,000 a day per workspace. Included with Scale, Agency and custom plans from the first paid day. Docs: https://api.trystatly.com
- **Statly MCP**: connect Claude, ChatGPT or Cursor to your workspace at https://mcp.trystatly.com/mcp and ask about your data in plain English. It reads one workspace, can look at post thumbnails and can't change anything. Included with Scale, Agency and custom plans from the first paid day
- **Team chat**: bring updates into Telegram, Discord or Slack

## The optional Chrome extension

The Statly Chrome extension (https://trystatly.com/chrome-extension) is for quick scans on the go, while the web app is for structured daily scans. It runs on Instagram, TikTok, X and Reddit web pages and does its analytics on your device. It has its own dashboards (Audit, Compare, Merge, Watchlist, Trend Finder) and executive KPIs: View-to-Follower Ratio (VTFR), Breakout Performance Rate, Duration Payoff, Engagement Stability Index, Reach Consistency Index and Baseline Reliability Ratio. It is free, with 3 scans a day in Audit, Compare and Merge and Watchlist and Trend Finder limited to 2 niches and 3 profiles, with no sign-up; any paid web app plan removes the limits. Install: https://chromewebstore.google.com/detail/statly/dgclmofackofobhpmklmhbponpkjbbph

## Feature pages

Web app:

- **Watchlist**, https://trystatly.com/watchlist, Follow public profiles with daily updates, performance charts and Reel analytics: each profile's baseline, patterns over time and standout Reels, grouped by niche, brand or client.
- **Trend Finder**, https://trystatly.com/trend-finder, Discover Reels that outperform their creator's baseline across your niches, then filter, sort, export, save references or download a video to study.

Chrome extension:

- **Chrome extension**, https://trystatly.com/chrome-extension, Scan any public Instagram, TikTok, X or Reddit profile while you browse. Free to install, with no limits on any paid Statly web app plan (sign in with your Statly account).
- **Audit**, https://trystatly.com/audit, Deep-scan any public profile's Reels (up to 300 Reels or 180 days) for 40+ metrics, executive KPIs and charts.
- **Compare**, https://trystatly.com/compare, Scan two public accounts at once and lay their Reels, KPIs and charts in matching columns to see who wins and why.
- **Merge**, https://trystatly.com/merge, Pool several public profiles into one combined dataset with weighted KPIs and unified charts.

## Resources

- **Glossary**, https://trystatly.com/glossary, Plain-English definitions of every Instagram Reels metric Statly uses: View-to-Follower Ratio (VTFR), Reach Consistency Index (RCI), High Performance Factor (HPF), Breakout Performance Rate (BPR), Engagement Stability Index (ESI), Baseline Reliability Ratio (BRR), Duration Payoff (DP), Outlier Score, engagement rate, like rate, comment rate, views, reach, median vs average views, and breakout Reels.
- **Blog**, https://trystatly.com/blog, Guides and playbooks on Instagram Reels analytics and growth (index of articles).
- **Outlier Reels: the public retention signal**, https://trystatly.com/high-retention-reels-without-insights, Research post arguing that retention and hook are private (locked in Instagram Insights) but leave a public fingerprint: a Reel that far beats its own account's median views (an outlier) is the visible result of the retention and hook the algorithm rewarded. Covers the platform mechanics (watch time drives Reels distribution), a public-data findings section (top 10% of a creator's Reels drove ~66% of views; the typical best Reel does ~6.2x the account median; outliers reach ~4.3x further beyond followers by View-to-Follower Ratio), and how to find outlier Reels on any public account with Statly's Audit (Chrome extension) and Trend Finder.
- **Instagram like rate**, https://trystatly.com/instagram-like-rate, What like rate is, how to calculate it for any public account, and what counts as good by account size.
- **Instagram comment rate**, https://trystatly.com/instagram-comment-rate, What comment rate is, how to calculate it for any public account, and what counts as good by account size.

## Live demo

- **Live demo**, https://trystatly.com/demo, An interactive replica of the Statly Chrome extension's dashboard on sample Instagram data (Audit, Compare, Merge, Watchlist and Trend Finder), in the browser with no install and no login.

## API and MCP

- **Statly API**, https://trystatly.com/api, Read-only API for Statly web app workspaces: niches, tracked accounts (Instagram, TikTok, YouTube Shorts), videos with outlier scores, top sounds and the Library. It never starts a scan; it reads what the daily scan already collected. Keys are created in the app (Settings > API & MCP) and sent as Authorization: Bearer YOUR_KEY. Limits: 60 calls a minute and 10,000 a day per workspace. Included with Scale, Agency and custom plans from the first paid day, not on Starter or during the free trial. Full documentation: https://api.trystatly.com
- **Statly MCP**, https://trystatly.com/mcp, MCP server at https://mcp.trystatly.com/mcp for Claude, ChatGPT and Cursor. Sign in with Statly and press Allow; the assistant reads one workspace (niches, tracked accounts, videos with outlier scores, top sounds, the Library and post thumbnails) and can't change anything. Step-by-step setup is in the app under Settings > API & MCP. Included with Scale, Agency and custom plans from the first paid day, not on Starter or during the free trial.

## Solutions (by audience)

Each solution page shows how one audience uses Statly:

- **For creators**, https://trystatly.com/for-creators, Track the public Instagram, TikTok and YouTube creators in your niche every day and find the videos that beat their account's median views (Outlier Score), then turn them into your next idea. Uses Trend Finder (including top sounds and a growing-fastest view), Watchlist and Library.
- **For marketers**, https://trystatly.com/for-marketers, Short-form competitor research: follow competitors' public Instagram, TikTok and YouTube accounts daily, separate real breakouts from big accounts' normal days, read posting times and video lengths, and export every table to CSV (API on Scale and Agency). Does not show competitors' sales or ad spend.
- **For agencies**, https://trystatly.com/for-agencies, One workspace per client with its own daily schedule, viewer, editor and admin roles (billing stays with the owner), updates in Telegram, Discord or Slack, CSV exports, the Statly API and MCP. Agency plan: 10,000 videos, no account limit, unlimited seats, €179 a month.
- **For social media managers**, https://trystatly.com/for-social-media-managers, Fresh Instagram, TikTok and YouTube data every morning for the accounts you manage and their competitors; filter and sort every video by views, engagement, length or score, and export exactly what's on screen to CSV. Not a scheduler and not a replacement for private Insights.
- **For brands**, https://trystatly.com/for-brands, Vet creators before sponsoring them: median vs average views, engagement rate, Outlier Score and VTFR show whether performance is a reliable pattern or one lucky video, without a creator login; the Chrome extension adds RCI and ESI. Also monitor competitor brands and category creators daily.
- **For developers**, https://trystatly.com/for-developers, Build reports, dashboards, alerts and AI assistants on your workspace data with the read-only API and MCP, included with Scale, Agency and custom plans.

## Comparisons (Statly vs. alternatives)

How Statly differs from other short-form video analytics tools. Statly's angle across all of them: it shows whether a specific video is a real outlier for its own account, compared with that account's typical results, and it tracks the public Instagram, TikTok and YouTube accounts you choose every day, from €39/month. Overview: https://trystatly.com/alternatives

- **vs Shortimize**, https://trystatly.com/statly-vs-shortimize, Shortimize is a multi-platform tracking dashboard with creator payouts, from $99/month with 1,000 videos and 1 seat; Statly starts at €39/month with 2,000 videos and 5 seats.
- **vs Social Blade**, https://trystatly.com/social-blade-alternative, Social Blade ranks accounts by followers, growth and a grade, free to browse with paid plans from $59.99 a year; Statly scores every video against its own account's baseline.
- **vs Socialinsider**, https://trystatly.com/socialinsider-alternative, Socialinsider is a cross-platform benchmarking and reporting suite from $82/month billed yearly; Statly tells you whether a specific video is a real breakout for its own account.
- **vs Social Status**, https://trystatly.com/social-status-alternative, Social Status builds white-label social reports, from free to $1,499/month; Statly finds which short-form videos actually won, on your accounts and on competitors.
- **vs Minter.io**, https://trystatly.com/minterio-alternative, Minter.io prices each profile separately, from €9 to €39 a month; Statly prices by plan, with €39 a month covering up to 50 public profiles, yours or anyone's.
- **vs Not Just Analytics**, https://trystatly.com/not-just-analytics-alternative, Not Just Analytics explains the Instagram profiles you manage, from €109.80 a year for one profile; Statly tracks up to 50 public Instagram, TikTok and YouTube profiles, competitors included.
- **vs InsTrack**, https://trystatly.com/instrack-alternative, InsTrack is the cheaper way to track Instagram accounts (free for 2, then $1 per account per month); Statly costs more and shows which videos won, on Instagram, TikTok and YouTube.
- **vs Sortfeed**, https://trystatly.com/sortfeed-alternative, Sortfeed is a login-free Chrome extension for sorting and exporting; Statly is a web app, with an optional Chrome extension, that adds daily tracking, outlier scores and multi-account research.
- **vs Bloomboard**, https://trystatly.com/statly-vs-bloomboard, Bloomboard is cheaper, refreshes faster and handles creator payments; Statly covers YouTube as well, scores every video against its own account's baseline and adds Trend Finder.
- **vs Sandcastles**, https://trystatly.com/statly-vs-sandcastles, Sandcastles turns viral videos into AI scripts on a monthly credit budget; Statly is a research tool with no credits for finding and understanding the videos that won.

## Pricing

Charged in EUR. Every plan starts with a 7-day free trial. Annual billing includes 2 months free.

- **Starter**: €39/month (€390/year). 2,000 videos, no account limit, 5 seats, 24-hour refresh. For creators building a consistent research habit.
- **Scale**: €89/month (€890/year). 5,000 videos, no account limit, 10 seats, 24-hour refresh, Statly API and MCP. For social media managers tracking more niches.
- **Agency**: €179/month (€1,790/year). 10,000 videos, no account limit, unlimited seats, 24-hour refresh, Statly API and MCP. For agencies researching across clients.
- **Custom**: tailored video capacity and refresh schedule, with no account limit and unlimited seats.

Full details: https://trystatly.com/pricing

## Founder

Miltiadis Themelis, Founder of Statly, based in Greece. Runs short-form accounts firsthand and built Statly to measure which posts genuinely break out for an account and why. Background and the story behind the product: https://trystatly.com/about

## About

- **About Statly**, https://trystatly.com/about, Who builds Statly and why, how the web app and the optional extension work, and exactly what data Statly reads (publicly visible engagement data) and never touches (passwords, private platform APIs, anything behind a login).

## Links

- **Website**: https://trystatly.com/
- **Web app**: https://app.trystatly.com
- **About**: https://trystatly.com/about
- **Chrome Web Store**: https://chromewebstore.google.com/detail/statly/dgclmofackofobhpmklmhbponpkjbbph
- **Product Hunt**: https://www.producthunt.com/products/statly-instagram-reels-analytics/launches
- **AlternativeTo**: https://alternativeto.net/software/statly/about/
- **Indie Hackers**: https://www.indiehackers.com/product/statly
- **StackShare**: https://stackshare.io/statly-social-media-analytics
- **ProductWatch**: https://productwatch.io/products/statly
- **Privacy Policy**: https://trystatly.com/privacy
- **Terms of Service**: https://trystatly.com/terms
- **Telegram community**: https://t.me/+vN3txumYQVlkZTFk
- **Affiliate program**: https://statly.lemonsqueezy.com/affiliates
- **Support email**: info@trystatly.com

## Privacy

Statly does not sell data and never asks for your social-media passwords. In the web app you sign in with a link sent to your email; Statly's servers read the public short-form videos of the accounts you choose to track about once a day and keep the results for you. The optional Chrome extension does its analytics on your device, with optional cloud sync. Payments run through Lemon Squeezy as Merchant of Record, so Statly never sees your card. Full detail, including GDPR rights: https://trystatly.com/privacy

## Technology

- Web app at https://app.trystatly.com with daily server-side scans
- Chrome Manifest V3 extension
- Cloudflare infrastructure for the web app, the Statly API and MCP, licence verification and cloud sync
- Lemon Squeezy as Merchant of Record for payments