# Statly

> Statly is a web app for video and post research, with an optional Chrome extension. It tracks public Instagram, TikTok, YouTube and X accounts every day, finds the videos and posts beating each account's own baseline (outliers), and helps marketers, agencies, social media managers and creators build better creative briefs.

## What Statly is

Statly is a video and post research web app by Miltiadis Themelis, at https://app.trystatly.com. You add any public Instagram, TikTok, YouTube or X account, including competitors you don't own, and Statly scans it every day on its servers, whether you are online or not. It compares every video or post with that account's typical results, so the real winners stand out, not just the biggest accounts. No Instagram, TikTok, YouTube or X password is ever needed.

Statly also has an optional Chrome extension that runs inside your own browser for a quick scan of any profile while you browse. The extension is free with daily limits, and any paid web app plan (Starter, Scale, Agency and custom) removes those limits at no extra cost: sign in to the extension with your Statly account. The limits still apply during the web app's free trial.

## Product

- **Product**: https://trystatly.com/, Video and post research and analytics for public Instagram, TikTok, YouTube and X accounts.
- **Login**: https://app.trystatly.com/login, Sign in to the Statly web app.
- **Pricing**: https://trystatly.com/pricing, Plans, video capacity, billing options and the free trial.
- **Affiliate**: https://statly.lemonsqueezy.com/affiliates, Statly's affiliate program.

## Key features (web app)

- **Daily tracking**: public Instagram, TikTok, YouTube and X accounts refreshed every 24 hours, ready by a local time you choose. Scans run on Statly's servers, so your browser can stay closed. The scan window defaults to the last 30 days.
- **Outlier detection**: every video compared with its own account's baseline, so breakouts on small accounts are not drowned out by big ones
- **Watchlist**: follow public profiles grouped by niche, brand or client, with each profile's baseline, performance trends and posting activity
- **Trend Finder**: videos that outperform their creator's usual results across your niches, to filter, sort, save or download for closer study
- **Library**: keep the videos worth studying in one saved library
- **Export**: every data table exports to CSV
- **Workspaces and seats**: separate workspaces for clients or brands, with viewer, editor and admin roles; 5, 10 or unlimited seats depending on plan
- **Statly API**: a read-only REST API for your workspace: niches, tracked Instagram, TikTok, YouTube and X accounts, videos and posts with outlier scores, top sounds and the Library. Keys are created in the app under Settings > API & MCP; 60 calls a minute and 10,000 a day per workspace. Included with Scale, Agency and custom plans from the first paid day. Docs: https://api.trystatly.com
- **Statly MCP**: connect Claude, ChatGPT or Cursor to your workspace at https://mcp.trystatly.com/mcp and ask about your data in plain English. It reads one workspace, can look at post thumbnails and can't change anything. Included with Scale, Agency and custom plans from the first paid day
- **Team chat**: bring updates into Telegram, Discord or Slack

## The optional Chrome extension

The Statly Chrome extension (https://trystatly.com/chrome-extension) is for quick scans on the go, while the web app is for structured daily scans. It runs on Instagram, TikTok, X and Reddit web pages and does its analytics on your device. It has its own dashboards (Audit, Compare, Merge, Watchlist, Trend Finder) and executive KPIs: View-to-Follower Ratio (VTFR), Breakout Performance Rate, Duration Payoff, Engagement Stability Index, Reach Consistency Index and Baseline Reliability Ratio. It is free, with 3 scans a day in Audit, Compare and Merge and Watchlist and Trend Finder limited to 2 niches and 3 profiles, with no sign-up; any paid web app plan removes the limits. Install: https://chromewebstore.google.com/detail/statly/dgclmofackofobhpmklmhbponpkjbbph

## Feature pages

Web app:

- **Watchlist**, https://trystatly.com/watchlist, Follow public Instagram, TikTok, YouTube and X profiles with daily updates, grouped by niche, brand or client. Each account gets its own page: median views (the baseline every score uses), engagement, outliers, best video, performance over time, posting activity and posting time, duration payoff, a performance tier for every video, and a videos table with views, growth, engagement and scores against the account's average and median, to sort, filter, save or export to CSV.
- **Trend Finder**, https://trystatly.com/trend-finder, One feed for every account in your niches: videos ranked by how far they beat their own account's median, what is growing fastest since the last daily scan (marked "Took off today" when a video passes 2x its account's usual pace), a leaderboard of the niche's profiles, and the top sounds with views and outliers for each. Filter by profile, views, outlier score, engagement or VTFR, then save, open or download a video to study.

Chrome extension:

- **Chrome extension**, https://trystatly.com/chrome-extension, Scan any public Instagram, TikTok, X or Reddit profile while you browse. Free to install, with no limits on any paid Statly web app plan (sign in with your Statly account).
- **Audit**, https://trystatly.com/audit, Deep-scan any public profile's Reels (up to 300 Reels or 180 days) for 40+ metrics, executive KPIs and charts.
- **Compare**, https://trystatly.com/compare, Scan two public accounts at once and lay their Reels, KPIs and charts in matching columns to see who wins and why.
- **Merge**, https://trystatly.com/merge, Pool several public profiles into one combined dataset with weighted KPIs and unified charts.

## Resources

- **Glossary**, https://trystatly.com/glossary, Plain-English definitions of every Instagram Reels metric Statly uses: View-to-Follower Ratio (VTFR), Reach Consistency Index (RCI), High Performance Factor (HPF), Breakout Performance Rate (BPR), Engagement Stability Index (ESI), Baseline Reliability Ratio (BRR), Duration Payoff (DP), Outlier Score, engagement rate, like rate, comment rate, views, reach, median vs average views, and breakout Reels.
- **Free AI social media tools**, https://trystatly.com/tools, Free tools for Instagram, TikTok, YouTube and X with no sign-up: caption, bio, hashtag, username, comment and idea generators, converters that turn tweets, LinkedIn posts and blog posts into Reels, TikToks and Shorts scripts, video transcribers, and engagement rate, like rate, VTFR and CPM calculators. Daily limits apply.
- **Blog**, https://trystatly.com/blog, Guides and playbooks on Instagram Reels analytics and growth (index of articles).
- **The 10% Rule: Why a Handful of Videos Drive Two-Thirds of an Account's Views**, https://trystatly.com/top-10-percent-rule-video-views, Research post on view concentration: in Statly's scan of 42 public accounts (about 3,800 Reels), the top 10% of Reels drove about 66% of views and the bottom half under 9%. Includes an illustrative 20-video example, why the average misleads, how to calculate a top-10% share in a spreadsheet, and where Statly shows it (the Top 20% Views Share chart in Watchlist).
- **Why Copying a Viral Video Usually Fails (and the Part You Should Copy Instead)**, https://trystatly.com/why-copying-a-viral-video-fails, Guide explaining why recreating a viral video usually fails (copying the result not the cause, unseen outside help, one outlier is not a pattern, different audience, lost novelty) and what to copy instead: the promise and the structure, never the packaging. Seven-step method with a worked reference card, scored against your own median.
- **The 15-Minute Content Audit That Wins Social Media Clients (Using Only Their Public Profile)**, https://trystatly.com/15-minute-social-media-content-audit, Agency guide to a 15-minute content audit built from a prospect's public profile (last 30 videos plus two or three competitors): median views, outliers at 2x, cadence, formats and lengths, three findings and one 30-day test, with a free one-page template and the mistakes that cost pitches. Public data only.
- **Why Did Your Reel Go Viral? How to Reverse-Engineer Your Own Outlier (and Why It Won't Repeat on Its Own)**, https://trystatly.com/why-did-my-reel-go-viral, Creator guide with a seven-step post-mortem for your own viral Reel: confirm the outlier score against your median, check non-follower reach in your own Insights, compare hook, length, format, topic, timing, caption and audio with recent videos, rule out outside help, write one hypothesis and test it three times. Explains why hits rarely repeat on their own.
- **Build a Hook Library From Videos That Already Won: 7 Opening Lines Behind Outlier Videos**, https://trystatly.com/build-a-hook-library-from-outlier-videos, Template guide for building a hook library from videos that scored 2x their account's median or more: seven hook types (result first, contrarian claim, curiosity gap, direct question, specific call-out, comparison, number list), the spreadsheet columns, how to read it and how to test hooks in a brief. Notes that hook rate and retention are private.
- **What Is an Outlier Video?**, https://trystatly.com/what-is-an-outlier-video, Guide defining an outlier video (a video whose views are far above the usual views of the account that posted it, commonly 2x its median or more) and the outlier score (video views divided by the account's median views). Covers why the median beats the average with a worked example, where to draw the line (about 2x to study, 5x strong, 10x exceptional), what an outlier does and does not tell you, how to find outliers by hand in a spreadsheet, and how Statly's Trend Finder and Watchlist do it daily across Instagram, TikTok, YouTube and X.
- **AI Short Form Video Tool Directory**, https://trystatly.com/ai-video-tools, Directory of 53 AI tools for short-form video (clipping long videos, faceless videos, AI avatars, captions and editing, voice and audio, video ads) with logos, official links and dated pricing. Filter by category, features on each tool's homepage, free plan and price, and sort by name or price. Facts and prices come from each tool's official website (checked 5 October 2026); prices that could not be verified are left out. A researched list, not a ranking or a set of reviews.
- **Viral Video Marketing: Find Viral Videos in 49 Categories**, https://trystatly.com/viral-video-marketing, Directory of 49 categories (fitness, cooking, travel, AI, fashion, finance, gaming and more) with a search box and group filter. Each category page (https://trystatly.com/viral-video-marketing/<category>) explains how to track public Instagram, TikTok, YouTube and X accounts in that category with Statly and find the videos that beat their own account's usual views. The pages do not publish ranked lists of videos.
- **Outlier Reels: the public retention signal**, https://trystatly.com/high-retention-reels-without-insights, Research post arguing that retention and hook are private (locked in Instagram Insights) but leave a public fingerprint: a Reel that far beats its own account's median views (an outlier) is the visible result of the retention and hook the algorithm rewarded. Covers the platform mechanics (watch time drives Reels distribution), a public-data findings section (top 10% of a creator's Reels drove ~66% of views; the typical best Reel does ~6.2x the account median; outliers reach ~4.3x further beyond followers by View-to-Follower Ratio), and how to find outlier Reels on any public account with Statly's Audit (Chrome extension) and Trend Finder.
- **Instagram like rate**, https://trystatly.com/instagram-like-rate, What like rate is, how to calculate it for any public account, and what counts as good by account size.
- **Instagram comment rate**, https://trystatly.com/instagram-comment-rate, What comment rate is, how to calculate it for any public account, and what counts as good by account size.
- **Instagram Competitor Research for OnlyFans Management Agencies: A Repeatable Reels Workflow**, https://trystatly.com/instagram-competitor-research-for-onlyfans-management-agencies, A policy-aware Instagram competitor-research workflow for OnlyFans management agencies. Find repeatable Reels formats, evaluate creator positioning, and turn public performance signals into original tests.
- **UGC Competitor Research for Agencies: A 30-Day System for Finding Winning Hooks Across TikTok, Reels and Shorts**, https://trystatly.com/ugc-competitor-research-for-agencies, A 30-day UGC competitor-research system for agencies. Find proven hooks across TikTok, Instagram Reels, and YouTube Shorts, then turn them into original, client-ready creative briefs.
- **Faceless Instagram Competitor Research: How to Find Repeatable Reel Formats Before You Post**, https://trystatly.com/faceless-instagram-competitor-research, A practical competitor-research system for faceless Instagram pages. Learn how to find Reel outliers, separate repeatable formats from one-off hits, and turn public performance data into an original content plan.
- **AI Influencer Competitor Research: Find Viral Content That Sells Digital Products**, https://trystatly.com/ai-influencer-competitor-research-digital-products, A practical competitor-research workflow for AI influencers selling digital products. Find repeatable short-form formats, validate demand, and turn public performance signals into original content that converts.
- **How to Find Viral AI-Generated Videos on Instagram, TikTok, and YouTube**, https://trystatly.com/find-viral-ai-generated-videos, Learn how to find viral AI-generated videos across Instagram, TikTok, and YouTube, identify repeatable formats, and turn public performance data into original content ideas.
- **How to Track AI Influencer Performance Without Native Analytics**, https://trystatly.com/track-ai-influencer-performance-without-native-analytics, A practical way to track AI influencer performance without native analytics. Compare public videos, find account-level outliers, and monitor creators across Instagram, TikTok, and YouTube.
- **Best AI Creator Tools for Selling Digital Products in 2026**, https://trystatly.com/best-ai-creator-tools-for-selling-digital-products, Compare the best AI creator tools for selling digital products in 2026, from content research and analytics to writing, production, automation, and conversion.
- **How Many Views Is Viral on Instagram Reels? Benchmarks by Account Size**, https://trystatly.com/how-many-views-is-viral-instagram-reels, How many views count as viral on Instagram Reels? Learn the account-size benchmarks, the outlier formula, and why relative performance is more useful than a fixed view target.
- **Average Instagram Reels Views in 2026: Statistics by Follower Count and Niche**, https://trystatly.com/average-instagram-reels-views-2026, Average Instagram Reels views vary sharply by account size and niche. Learn how to benchmark views responsibly, calculate a median, and identify meaningful outliers in 2026.
- **What Percentage of Reels Go Viral? A Data-Based Study of Outlier Videos**, https://trystatly.com/what-percentage-of-reels-go-viral, What percentage of Instagram Reels go viral? Learn how to define a viral outlier, measure the share of breakouts in a sample, and avoid misleading platform-wide claims.
- **Why Third-Party Scheduling Tools Are Not Ideal for Short-Form Video**, https://trystatly.com/why-third-party-scheduling-tools-are-not-ideal, Third-party scheduling tools create hidden problems for short-form video. Here are five reasons native publishing is a better choice for Instagram Reels, TikTok, and YouTube Shorts.
- **Statly Methodology: How We Find Breakout Short-Form Videos**, https://trystatly.com/statly-methodology-short-form-video-analytics, Learn how Statly tracks public Instagram, TikTok, YouTube and X accounts every 24 hours, calculates account-relative metrics, and finds breakout videos and posts with Trend Finder and Watchlist.

## Live demo

- **Live demo**, https://trystatly.com/demo, An interactive replica of the Statly Chrome extension's dashboard on sample Instagram data (Audit, Compare, Merge, Watchlist and Trend Finder), in the browser with no install and no login.

## API and MCP

- **Statly API**, https://trystatly.com/api, Read-only API for Statly web app workspaces: niches, tracked accounts (Instagram, TikTok, YouTube and X), videos and posts with outlier scores, top sounds and the Library. It never starts a scan; it reads what the daily scan already collected. Keys are created in the app (Settings > API & MCP) and sent as Authorization: Bearer YOUR_KEY. Limits: 60 calls a minute and 10,000 a day per workspace. Included with Scale, Agency and custom plans from the first paid day, not on Starter or during the free trial. Full documentation: https://api.trystatly.com
- **Statly MCP**, https://trystatly.com/mcp, MCP server at https://mcp.trystatly.com/mcp for Claude, ChatGPT and Cursor. Sign in with Statly and press Allow; the assistant reads one workspace (niches, tracked accounts, videos with outlier scores, top sounds, the Library and post thumbnails) and can't change anything. Step-by-step setup is in the app under Settings > API & MCP. Included with Scale, Agency and custom plans from the first paid day, not on Starter or during the free trial.

## Solutions (by audience)

Each solution page shows how one audience uses Statly:

- **For creators**, https://trystatly.com/for-creators, Track the public Instagram, TikTok, YouTube and X creators in your niche every day and find the videos and posts that beat their account's median views (Outlier Score), then turn them into your next idea. Uses Trend Finder (including top sounds and a growing-fastest view), Watchlist and Library.
- **For marketers**, https://trystatly.com/for-marketers, Short-form competitor research: follow competitors' public Instagram, TikTok, YouTube and X accounts daily, separate real breakouts from big accounts' normal days, read posting times and video lengths, and export every table to CSV (API on Scale and Agency). Does not show competitors' sales or ad spend.
- **For agencies**, https://trystatly.com/for-agencies, One workspace per client with its own daily schedule, viewer, editor and admin roles (billing stays with the owner), updates in Telegram, Discord or Slack, CSV exports, the Statly API and MCP. Agency plan: 10,000 videos, no account limit, unlimited seats, €179 a month.
- **For social media managers**, https://trystatly.com/for-social-media-managers, Fresh Instagram, TikTok, YouTube and X data every morning for the accounts you manage and their competitors; filter and sort every video by views, engagement, length or score, and export exactly what's on screen to CSV. Not a scheduler and not a replacement for private Insights.
- **For operators**, https://trystatly.com/for-operators, For people who run accounts as a business, often many at once and without showing their face: faceless Instagram theme pages, AI influencers and faceless YouTube Shorts and TikTok channels. Track the accounts in your niche and your own pages daily, see each video's outlier score (views divided by its account's median views), use Trend Finder for the fastest-growing videos, top outliers and top sounds, group accounts into niches and workspaces, save winners to the Library, export CSV; API and MCP on Scale and Agency. Plans are counted in videos (2,000, 5,000 or 10,000). Public data only: Statly does not post, schedule or need account logins.
- **For developers**, https://trystatly.com/for-developers, Build reports, dashboards, alerts and AI assistants on your workspace data with the read-only API and MCP, included with Scale, Agency and custom plans.

## Comparisons (Statly vs. alternatives)

How Statly differs from other video and post analytics tools. Statly's angle across all of them: it shows whether a specific video or post is a real outlier for its own account, compared with that account's typical results, and it tracks the public Instagram, TikTok, YouTube and X accounts you choose every day, from €39/month. Overview: https://trystatly.com/alternatives

- **vs Shortimize**, https://trystatly.com/statly-vs-shortimize, Shortimize is a multi-platform tracking dashboard with creator payouts, from $99/month with 1,000 videos and 1 seat; Statly starts at €39/month with 2,000 videos and 5 seats.
- **vs Social Blade**, https://trystatly.com/social-blade-alternative, Social Blade ranks accounts by followers, growth and a grade, free to browse with paid plans from $59.99 a year; Statly scores every video against its own account's baseline.
- **vs Socialinsider**, https://trystatly.com/socialinsider-alternative, Socialinsider is a cross-platform benchmarking and reporting suite from $82/month billed yearly; Statly tells you whether a specific video is a real breakout for its own account.
- **vs Social Status**, https://trystatly.com/social-status-alternative, Social Status builds white-label social reports, from free to $1,499/month; Statly finds which short-form videos actually won, on your accounts and on competitors.
- **vs Minter.io**, https://trystatly.com/minterio-alternative, Minter.io prices each profile separately, from €9 to €39 a month; Statly prices by plan, with €39 a month covering up to 50 public profiles, yours or anyone's.
- **vs Not Just Analytics**, https://trystatly.com/not-just-analytics-alternative, Not Just Analytics explains the Instagram profiles you manage, from €109.80 a year for one profile; Statly tracks up to 50 public Instagram, TikTok, YouTube and X profiles, competitors included.
- **vs InsTrack**, https://trystatly.com/instrack-alternative, InsTrack is the cheaper way to track Instagram accounts (free for 2, then $1 per account per month); Statly costs more and shows which videos and posts won, on Instagram, TikTok, YouTube and X.
- **vs Sortfeed**, https://trystatly.com/sortfeed-alternative, Sortfeed is a login-free Chrome extension for sorting and exporting; Statly is a web app, with an optional Chrome extension, that adds daily tracking, outlier scores and multi-account research.
- **vs Bloomboard**, https://trystatly.com/statly-vs-bloomboard, Bloomboard is cheaper, refreshes faster and handles creator payments; Statly covers YouTube as well, scores every video against its own account's baseline and adds Trend Finder.
- **vs Sandcastles**, https://trystatly.com/statly-vs-sandcastles, Sandcastles turns viral videos into AI scripts on a monthly credit budget; Statly is a research tool with no credits for finding and understanding the videos that won.

## Pricing

Charged in EUR. Every plan starts with a 7-day free trial. Annual billing includes 2 months free.

- **Starter**: €39/month (€390/year). 2,000 videos, no account limit, 5 seats, 24-hour refresh. For creators building a consistent research habit.
- **Scale**: €89/month (€890/year). 5,000 videos, no account limit, 10 seats, 24-hour refresh, Statly API and MCP. For social media managers tracking more niches.
- **Agency**: €179/month (€1,790/year). 10,000 videos, no account limit, unlimited seats, 24-hour refresh, Statly API and MCP. For agencies researching across clients.
- **Custom**: tailored video capacity and refresh schedule, with no account limit and unlimited seats.
- **Extra videos**: on Scale and Agency with monthly billing, add up to 2,000 more videos at €20 per 1,000 a month.

USD amounts on the website are for reference only, converted at the European Central Bank's daily EUR to USD rate; you are charged in EUR.

Full details: https://trystatly.com/pricing

## Founder

Miltiadis Themelis, Founder of Statly, based in Greece. Runs short-form accounts firsthand and built Statly to measure which posts genuinely break out for an account and why. Background and the story behind the product: https://trystatly.com/about

## About

- **About Statly**, https://trystatly.com/about, Who builds Statly and why, how the web app and the optional extension work, and exactly what data Statly reads (publicly visible engagement data) and never touches (passwords, private platform APIs, anything behind a login).

## Links

- **Website**: https://trystatly.com/
- **Web app**: https://app.trystatly.com
- **About**: https://trystatly.com/about
- **Chrome Web Store**: https://chromewebstore.google.com/detail/statly/dgclmofackofobhpmklmhbponpkjbbph
- **Product Hunt**: https://www.producthunt.com/products/statly-instagram-reels-analytics/launches
- **AlternativeTo**: https://alternativeto.net/software/statly/about/
- **Indie Hackers**: https://www.indiehackers.com/product/statly
- **StackShare**: https://stackshare.io/statly-social-media-analytics
- **ProductWatch**: https://productwatch.io/products/statly
- **Privacy Policy**: https://trystatly.com/privacy
- **Terms of Service**: https://trystatly.com/terms
- **Telegram community**: https://t.me/+vN3txumYQVlkZTFk
- **Affiliate program**: https://statly.lemonsqueezy.com/affiliates
- **Support email**: info@trystatly.com

## Privacy

Statly does not sell data and never asks for your social-media passwords. In the web app you sign in with a link sent to your email; Statly's servers read the public short-form videos of the accounts you choose to track about once a day and keep the results for you. The optional Chrome extension does its analytics on your device, with optional cloud sync. Payments run through Lemon Squeezy as Merchant of Record, so Statly never sees your card. Full detail, including GDPR rights: https://trystatly.com/privacy

## Technology

- Web app at https://app.trystatly.com with daily server-side scans
- Chrome Manifest V3 extension
- Cloudflare infrastructure for the web app, the Statly API and MCP, licence verification and cloud sync
- Lemon Squeezy as Merchant of Record for payments