Spot what's trending across your niche
Trend Finder sits on top of your saved accounts. Group competitors into niches and Statly pools their latest Reels into one feed, then flags the viral outliers, the Reels massively beating their account's average and median, so you can see what to make next.
What is Statly's Trend Finder dashboard?
Finding trending Reels means spotting the posts that are outperforming their own account's baseline right now, the true outliers, not just posts with big raw numbers. Statly's Trend Finder does this across a whole group of accounts at once.
Group the accounts you track into niches, and Statly pools their most recent Reels into a single feed. Turn on Trending only and it surfaces the viral outliers, Reels massively beating their account's average and median views, plus a KPI filter to narrow the feed to exactly what you care about. It's how you catch a format while it's still working.
How to find trending Reels in your niche
Group accounts into niches
Take the accounts on your watchlist and group competitors by topic into niches you define.
Scan a niche
Statly pools the latest Reels from every account in the niche into one browsable feed.
Filter to the breakouts
Switch on Trending only to surface the viral outliers, then narrow further with any KPI filter.
What the Trend Finder dashboard does
Niche grouping
Group the accounts you follow by topic, then scan a whole niche at once to browse its recent Reels in one place.
Trending-only filter
One switch surfaces the viral outliers, the Reels massively beating their own account's average and median.
KPI filter
Narrow the feed by any condition you set, so you only see Reels that clear your bar for views or engagement.
Outlier detection
Statly measures each Reel against its own account's baseline, so a small account's breakout isn't hidden by a big account's numbers.
Save ideas
Save any trending Reel to your library so you can come back to the format when you're ready to make it.
Export the feed
Send the trending feed to CSV or Google Sheets to plan content from real data.
Who uses the Trend Finder dashboard
Creators hunting content ideas
Stop scrolling for inspiration, see the Reels actually breaking out in your niche and model the formats that work.
Marketers spotting trends early
Catch a rising format across a competitive set before it's everywhere, and brief it while it still has runway.
Agencies feeding multiple clients
Run a niche per client and pull a steady stream of proven, on-topic content ideas from real outlier data.
Trend Finder questions & answers
How do you find trending Reels on Instagram?
Look for Reels beating their own account's usual performance, not just posts with big follower-driven numbers. Statly's Trend Finder pools the latest Reels from your saved accounts and flags the outliers that massively beat each account's average and median.
What counts as a 'trending' or viral Reel in Statly?
A Reel that significantly outperforms its own account's average and median views. Measuring against the account's own baseline means a smaller account's genuine breakout isn't hidden behind a larger account's raw numbers.
Do I need to set up a watchlist first?
Yes. Trend Finder works on top of your saved accounts, so you group watchlist accounts into niches and Statly pulls their recent Reels into one trending feed.
Can I filter the trending feed?
Yes. Alongside the trending-only switch, you can apply a KPI filter to narrow the feed to Reels that clear any threshold you set for views, engagement or other metrics.
Does Trend Finder use the Instagram or Meta API?
No. It reads public engagement data on the page and computes everything locally, with no login and no Meta API.
Is Trend Finder available on the free plan?
Trend Finder is a Pro dashboard. The free plan includes the full single-profile Audit; Pro adds Compare, Merge, Watchlist and Trend Finder.
Always know what to make next
Install Statly free, build a watchlist, and let Trend Finder surface the Reels breaking out across your niche.
Add to Chrome, free