The Statly blog
Guides and playbooks for growing on Instagram Reels: how to read engagement, benchmark competitors, and turn analytics into content that actually works.
Reads on Instagram Reels analytics
Outlier Reels: the public retention signal on Instagram
You cannot see a competitor's retention graph, but you do not need to. Here is why outlier Reels are the public fingerprint of retention and hook, with data, and how to find them on any account without a login.
Read the article →Instagram like rate: how to calculate it and what's good in 2026
The likes-to-followers formula, a worked example, 2026 benchmarks by account size, and how to scan any public profile's like rate in one click.
Read the article →Instagram comment rate: benchmarks and how to improve it
What comment rate is, how it compares to like rate, realistic benchmarks by follower count, and how to read any account's comment rate with Statly.
Read the article →Put it into practice
Start a 7-day free trial and see which videos won on any public Instagram, TikTok or YouTube account.
Start Tracking