Keep your competitive set in one place
Group competitors, category leaders and reference accounts into niches, and stop checking profiles one by one.
For marketersSee what’s working
See what’s working
for your competitors.
Statly follows your competitors’ public Instagram, TikTok, YouTube and X accounts and scores every video or post against the account’s own median. Know what gets attention in your category before you write the next brief.
No card needed · 500 videos · 3 days
Competitor research
without the manual checks.
Each video is compared with its account’s median views, so you can tell a real breakout from a big account’s normal day.
Separate scale from standout content
Scores against each account’s own median show which videos overperformed, not just which accounts are biggest.
Spot trends as they start
Trend Finder sorts videos by how fast they’re growing, so you see what’s taking off in your category today.
A research habit
your strategy can use.
Statly reads your category every day. Your team decides what to test.
Step 1 · Define
Define the competitive set.
Add the public accounts that share your audience, category or content themes. Keep different questions in separate niches.
Competitors, category leaders and reference accountsPublic data only, no login
Step 2 · Review
Read formats and timing.
See when each competitor posts, how often, and which video lengths earn the most engagement. Active accounts are scanned daily by the time you choose.
Accounts quiet for 14 days or more are checked weeklyA 7-, 14- or 30-day scan window
Step 3 · Test
Turn patterns into tests.
Pick the topics and formats that keep overperforming, adapt them to your brand and measure them against your own goals.
Trend Finder sorts videos by how fast they growSave reference videos for your next brief
Bring it into
your next brief.
Brief with evidence
Save reference videos and export any table to CSV for your decks, spreadsheets and planning docs.
Share it with the team
Invite teammates as viewers, editors or admins, and send updates to Telegram, Discord or Slack.
Content research, not ad data
Public performance doesn’t reveal sales, ad spend, paid reach or conversions. Use Statly alongside your own campaign data.
Statly for marketers:
questions and answers.
How do I track competitors on Instagram, TikTok, YouTube and X?
Add their public profiles to a niche in Statly. Active accounts are scanned daily and accounts quiet for 14 days or more are checked weekly. Statly shows each video's or post's views, likes, comments, engagement rate and how far it beat the account's median views.
Does Statly show competitor ad spend or sales?
No. Public video performance doesn't reveal sales, conversions, ad spend or paid reach. Statly is for content research, used alongside your own campaign data.
How often is competitor data updated?
Active accounts are scanned daily; accounts quiet for 14 days or more are checked weekly. You choose a local ready-by time and a 7-, 14- or 30-day scan window.
Can I export competitor data?
Yes. Every data table exports to CSV. On Scale, Agency and custom plans you can also read your workspace through the read-only Statly API.
Do I need access to my competitors' accounts?
No. Statly reads publicly visible data only, so it never needs a login. Private accounts can't be tracked.
How is Statly different from social listening tools?
Social listening tools track mentions and conversations. Statly focuses on short-form video performance: which videos, on which accounts, beat their usual results, and what they have in common.
More solutions: For creatorsFor agenciesFor social media managersFor operatorsFor developers