Research any competitor. Benchmark any rival.
Statly turns any public Instagram account into a full analytics dashboard, without a login. Run it on your own brand, then run it on the three competitors your VP keeps asking about.
You can pull your own numbers. You can't pull theirs.
You can pull your own Instagram numbers all day. What you can't do, without Statly, is pull theirs. Competitor research usually means eyeballing a feed, guessing engagement from likes alone, and writing “seems to be performing well” in a slide because that's all you actually know.
Enter a competitor's public handle and get the same depth of report Instagram gives them privately: views, likes, comments, engagement rate, duration, posting cadence and consistency metrics across their last 30 to 180 Reels.
Compare, don't just observe.
- Put your account and a competitor's head to head, every KPI aligned
- Interleave both accounts' Reels ranked by performance
- Overlay their growth curves on the same chart
- See who's winning on each metric, flagged automatically
The dashboards marketers use most
Go beyond view counts
Anyone can screenshot a competitor's view count. Statly tells you whether that number is actually good for that account, and whether their performance is a reliable pattern or one lucky viral Reel propping up the average.
- Reach Consistency IndexRCI
- Median-to-average view ratio, is their reach predictable, or just occasionally lucky?
- High Performance FactorHPF
- How often a Reel's views exceed the account's own follower count.
- Breakout Performance RateBPR
- How often they produce a genuine viral outlier that beats 3× their median.
- Engagement Stability IndexESI
- Is their engagement reliable, or propped up by one or two videos?
- Views-to-Follower RatioVTFR
- Did a Reel escape their follower graph and get picked up by the algorithm?
What you get
Statly is a measurement tool, not a growth hack
Statly won't schedule your posts or manage your ad spend. It answers one question well: what's actually working, for us and for them.
For marketers: questions & answers
How do I do Instagram competitor analysis without their login?
Statly reads the public engagement data Instagram already shows on any profile, through your own browser session. Enter a competitor's handle and you get their Reels' views, engagement rate, posting cadence and consistency metrics, no account access, password or Meta API needed.
Can I benchmark my brand against a competitor?
Yes. The Compare dashboard puts two public accounts head to head, aligns every KPI, interleaves both accounts' Reels by performance and flags who wins on each metric, so you can prove whether you're actually beating them.
What metrics tell me if a competitor is really outperforming us?
Raw views alone are misleading. Statly's consistency suite, Reach Consistency Index, Breakout Performance Rate, High Performance Factor, Engagement Stability Index and Views-to-Follower Ratio, shows whether a competitor's performance is reliable or carried by one lucky viral Reel.
Does Statly use the Instagram or Meta API?
No. Statly computes everything locally from the public data on the page. It never logs into any account and never calls the Meta API, so there's nothing to authorise and no access to request.
Can I export competitor data into a report?
Yes. Every dashboard exports to CSV or Excel, and charts export cleanly too, so you can drop competitor benchmarks straight into your next deck.
Know if you're really beating them
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