Octupie is an AI agent for Instagram creators and personal brands: it studies your profile, interviews you, sets your content pillars, maps your competitors and writes scripts in your voice. Statly tracks the public accounts you choose on Instagram, TikTok, YouTube and X every day and scores every video against its own account’s median, with no account limit. It is built for agency owners, social media managers and growth operators who monitor competitors and niches they do not own.
No card needed · 500 videos · 3 days
Choose Octupie if you are one Instagram creator who wants an AI strategist that sets your pillars, breaks down winning videos and drafts scripts in your style in about 30 seconds. Choose Statly if you research competitors for clients or a team and want them tracked every day across Instagram, TikTok, YouTube and X, with a clear outlier score, no account limit and seats for your team, from €39 a month.
| Feature | Octupie | Statly |
|---|---|---|
| Best for | One Instagram creator or personal brand who wants strategy and scripts | Built for agencies, social media managers and growth operators monitoring the competitors and niches they don’t own, every day |
| Platforms | Instagram only (LinkedIn, X, YouTube and your website are used as context about you) | Instagram, TikTok, YouTube and X |
| How videos are found | The agent maps competitors in your niche automatically after onboarding | You add public accounts and group them into niches; Trend Finder ranks their videos |
| Outlier score | Multiples against each account’s usual performance (for example “145x their usual”); the calculation is not published | Views ÷ the account’s median views, on every video |
| Data refresh | Niche outliers updated daily; weekly niche email and alerts | Every 24 hours, ready by a time you choose Faster refresh is coming soon. |
| Onboarding and strategy | Yes: profile study, a short interview, up to 5 content pillars and strategy docs | No. You choose the accounts and niches yourself |
| Video breakdowns | Yes: hook, on-screen elements, structure and the part you can copy. 50 a month on Creator, 100 on Pro | No |
| AI scripts | Yes: in your style in about 30 seconds, with hook options, cues and a caption. 30 a month on Creator, unlimited on Pro | No |
| Pricing model | Plans by tracked competitors, breakdowns, scripts and chat messages | Plans by videos kept fresh: 2,000, 5,000 or 10,000, with no account limit |
| Entry price | $29/month (Creator), or $23/month billed $279 yearly | €39/month (Starter), or €390/year |
| Tracked accounts | 10 on the trial, 15 on Creator, 30 on Pro | No account limit on any paid plan |
| Team seats | Creator is single creator; Pro adds seats at $329 a year each | 5 on Starter, 10 on Scale, unlimited on Agency |
| Exports | Not published | CSV from every table |
| API and MCP | Not published | API and MCP on Scale (€89/month) and Agency |
| Posting | Does not post or schedule | Never posts, and needs no social media login |
| Try it | 7-day free trial, no card, nothing charged automatically; 14-day refund on paid plans | Free preview: 500 videos for 3 days, no card |
Octupie is built to help one Instagram creator decide what to post and write it: it learns your voice, picks your competitors and drafts scripts. Statly is built to track: you choose the accounts that matter on four platforms and it re-reads them every day.
Octupie uses AI to help you make the next video. Statly is built for the step before: catching what is taking off in your niche, every day. Writing scripts, hooks or ideas for you is not what Statly is for. AI copy built from the same viral videos tends to sound generic and promise more than the video delivers, and the creative call should stay yours.
Statly does the reading every day. You decide what to make next.
Each account gets a baseline: its median views. A video’s outlier score is its views divided by that median, so a small account’s breakout is as visible as a big account’s.
Trend Finder shows what is growing fastest since the last daily scan, the top outliers and the top sounds across your niches. Save the winners to your Library with tags and folders.
Yes, if what you need is daily tracking of specific public accounts and their outliers, especially beyond Instagram. Statly scans every account you add every 24 hours on Instagram, TikTok, YouTube and X and scores each video against its own account’s median. If you want an AI agent that sets your content pillars and writes scripts in your voice, Octupie covers that and Statly does not.
Not at entry for one creator: Octupie Creator is $29 a month ($23 billed yearly) and Statly Starter is €39 a month. Statly includes no account limit and 5 seats on Starter, while Octupie Creator tracks 15 competitors for a single creator and Pro ($49 a month) tracks 30, with extra seats at $329 a year each.
Octupie tracks Instagram only, and uses LinkedIn, X, YouTube and your website as context about you. Statly tracks Instagram, TikTok, YouTube and X.
On Statly, there is no account limit on any paid plan; plans are measured in videos kept fresh. Octupie tracks up to 10 competitors on the trial, 15 on Creator and 30 on Pro.
No. Statly finds and scores the videos that won and leaves the creative work to you, with no AI scripts, breakdowns or transcription in the web app. On Scale and Agency, Statly MCP lets Claude, ChatGPT or Cursor read your workspace and answer questions about it.
Not for Statly: it reads public data only and never posts. Octupie starts from your Instagram handle and does not post or schedule; it does not state whether a login is needed.
Statly is for agency owners, social media managers and growth operators who monitor competitors and niches they do not own. It never posts, needs no social media logins and tracks any public account on Instagram, TikTok, YouTube and X every day.
Yes. Octupie offers a 7-day free trial with no card and nothing charged automatically, plus a 14-day refund on paid plans. Statly has a free preview: 500 videos from as many accounts as you like, scanned daily for 3 days, with no card.
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Add the accounts you compete with on Instagram, TikTok, YouTube and X, and Statly re-reads them every day.
Start tracking from $0No card needed · 500 videos · 3 days