| Best for | Tracking and paying the creators in your own UGC campaigns | Monitoring the competitors and niches you don’t own, every day |
| Platforms | TikTok, Instagram, YouTube and Facebook, plus Snapchat account analysis; the browser extension also lists X | Instagram, TikTok, YouTube and X |
| Outlier score | Outlier detection for view spikes; the threshold is not published | Views ÷ the account’s median views, on every video |
| Competitor research | Track any creator, competitor or brand account; a Competitor Tracking feature is listed as coming soon | Trend Finder ranks videos beating their account’s median across your niches |
| Data refresh | 24 hours on Launch, 12 hours on Scale; 1 hour and 4 hour add-ons | Every 24 hours, ready by a time you choose Faster refresh is coming soon. |
| Pricing model | Plans by videos stored: 1,000, 5,000 or unlimited on Enterprise | Plans by videos kept fresh: 2,000, 5,000 or 10,000 |
| Entry price | $99/month (Launch); yearly saves 20% | €39/month (Starter), or €390/year |
| Videos on the entry plan | 1,000, with a 3,000 option as an add-on | 2,000 |
| Price for 5,000 videos | $249/month (Scale) | €89/month (Scale) |
| Tracked accounts | Unlimited on every plan | No account limit on any paid plan |
| Team seats | 1 on Launch, 3 on Scale, unlimited on Enterprise | 5 on Starter, 10 on Scale, unlimited on Agency |
| Creator payments | Yes: payouts and tax forms with Contra | No |
| Integrations | Slack, Discord, Mixpanel, Amplitude, PostHog and webhooks | Telegram, Discord and Slack updates on paid plans |
| API and MCP | Add-on on Launch and Scale (price not published); included on Enterprise | Included on Scale (€89/month) and Agency |
| Browser extension | Chrome and Firefox: TikTok, Instagram, YouTube, Facebook, Snapchat and X | Optional free Chrome extension for quick scans of Instagram, TikTok, X and Reddit profiles |
| White label | On Enterprise | No |
| Try it | 7-day free trial, cancel any time; card terms not stated | Free preview: 500 videos for 3 days, no card |