Statly vs Virlo

Statly vs Virlo.
Tracking or listening?

Virlo is a social listening platform for short-form video, with AI research agents, Meta ads research and an AI content studio, paid for in monthly credits. Statly is built for agency owners, social media managers and growth operators who monitor competitors and niches they do not own. It tracks the public accounts you choose every day and scores every video against its own account’s median, with no credits and no account limit.

No card needed · 500 videos · 3 days

Statly Trend Finder ranking a niche’s videos by outlier score, with views, likes, comments and engagement

Statly vs Virlo
in short.

Choose Virlo if you want AI agents that search for trends by keyword, Meta ads next to organic outliers, and an AI studio that writes briefs and ad copy. Choose Statly if you want your competitors and your own accounts tracked every day across Instagram, TikTok, YouTube and X, with a clear outlier score and room for your whole team, from €39 a month.

Side by side,
feature by feature.

FeatureVirloStatly
Best forKeyword research, trend discovery and AI content creationMonitoring the competitors and niches you don’t own, every day
PlatformsTikTok, Instagram Reels, YouTube ShortsInstagram, TikTok, YouTube and X
How videos are foundAI research agents by keyword, a niche analyzer and hashtag rankingsYou add public accounts and group them into niches; Trend Finder ranks their videos
Outlier scoreOutlier detection with daily alerts; the threshold is not publishedViews ÷ the account’s median views, on every video
Data refreshDailyEvery 24 hours, ready by a time you choose Faster refresh is coming soon.
Pricing modelMonthly credits: 2,000 on Starter, 12,000 on Pro. What a credit buys is not publishedNo credits. Plans by videos kept fresh: 2,000, 5,000 or 10,000
Entry price$49/month (Starter)€39/month (Starter), or €390/year
Tracked accountsNot publishedNo account limit on any paid plan
Team seats3 on Pro ($199/month); not stated for Starter5 on Starter, 10 on Scale, unlimited on Agency
AI content creationYes: Content Studio for briefs, ad copy and reports, plus media generationNo
Meta ads researchYes, on ProNo
PostingA content calendar can publish to connected TikTok, Instagram and YouTube accountsNever posts, and needs no social media login
Alerts and integrationsSlack, Discord, webhooks, Zapier and n8n on ProTelegram, Discord and Slack updates on paid plans
ExportsExcel, CSV, JSON and branded PDFCSV from every table
API and MCPMCP server; API on EnterpriseAPI and MCP on Scale (€89/month) and Agency
Try it7-day free trialFree preview: 500 videos for 3 days, no card

Two tools,
two jobs.

Virlo is built to discover and create: you describe a topic and its agents go looking. Statly is built to track: you choose the accounts that matter and it re-reads them every day.

Where Virlo is stronger

  • Discovery by keyword. Research agents search a topic and surface creators you have not found yet.
  • Ads next to organic. Meta ads matched to your research keywords, on Pro.
  • AI writing. Content Studio turns outliers into briefs, ad copy and client reports.
  • More integrations. Webhooks, Zapier and n8n, plus branded PDF exports.

Where Statly is stronger

  • X as well. Statly covers Instagram, TikTok, YouTube and X.
  • A score you can check. Views divided by the account’s median, shown on every video.
  • No credits. Research does not draw down a budget, and every paid plan has no account limit.
  • Seats for the whole team. 5 seats on the €39 Starter plan, against 3 on Virlo’s $199 Pro.
  • API from €89. Statly’s API and MCP come with Scale; Virlo’s API is on Enterprise.
  • Read only. Statly never posts and never asks for a social media login.

Why Statly doesn’t
write your scripts.

Virlo uses AI to help you make the next video. Statly is built for the step before: catching what is taking off in your niche, every day. Writing scripts, hooks or ideas for you is not what Statly is for. AI copy built from the same viral videos tends to sound generic and promise more than the video delivers, and the creative call should stay yours.

Virlo’s AI features, and their limits

  • AI video breakdowns. They describe what is in a video, but cannot see why the platform pushed it, such as timing or a repost from a larger account.
  • AI research agents. You do not control which accounts they pick, and results change from run to run, so they are hard to compare over time.
  • AI briefs and reports. Polished reports can hide thin data, and every claim still needs checking before it reaches a client.
  • AI media generation. Generated visuals rarely come out ready to post, and can look generic or off brand.

What Statly does instead

  • Catches what is taking off. Trend Finder flags the videos that took off today, at 2× their account’s usual pace, across every account in your niches.
  • Shows the evidence. Every video’s views divided by its own account’s median, so you can see which formats keep winning, and which were a one-off.
  • Leaves the idea to you. You study what worked and decide what to make, in your own words, so your videos do not sound like everyone else’s.
  • Works with your own AI. On Scale and Agency, Statly MCP lets Claude, ChatGPT or Cursor read your data, if you want AI help on your own terms.

How Statly finds
the videos that won.

Statly does the reading every day. You decide what to make next.

Baseline

Every video, measured against its own account.

Each account gets a baseline: its median views. A video’s outlier score is its views divided by that median, so a small account’s breakout is as visible as a big account’s.

Median views, engagement and outliers for every accountRe-read every 24 hours on Statly’s servers
An account’s median views, average engagement, outliers, best video and performance over time in Statly
Trend Finder

Catch what is taking off today.

Trend Finder shows what is growing fastest since the last daily scan, the top outliers and the top sounds across your niches. Save the winners to your Library with tags and folders.

“Took off today” at 2× an account’s usual paceCSV export from every table
Statly Trend Finder marking videos that took off today, with views gained since yesterday and their growth pace

Which one
should you pick?

Choose Virlo if…

  • You research by topic or keyword rather than by a list of accounts.
  • You want Meta ads and organic outliers in one place.
  • You want AI to draft briefs, ad copy and reports from your research.
  • You need Zapier, n8n or webhooks.

Choose Statly if…

  • You run an agency, manage social media or lead growth, and monitor competitors and niches you do not own.
  • You know the accounts you want to follow and want them re-read every day.
  • You need X alongside Instagram, TikTok and YouTube.
  • You want a flat plan with no credits and no account limit.
  • Your team needs several seats without an enterprise price.

Statly vs Virlo:
questions and answers.

Is Statly a good Virlo alternative?

Yes, if what you need is daily tracking of specific public accounts and their outliers. Statly scans every account you add every 24 hours and scores each video against its own account’s median. If you mainly want AI agents that search by keyword, Meta ads research or AI-written briefs, Virlo covers more of that.

Who is Statly for?

Agency owners, social media managers and growth operators who monitor competitors and niches they do not own. Statly never posts, needs no social media logins and tracks any public account every day, with no account limit.

Is Statly cheaper than Virlo?

At entry they are close: Statly Starter is €39 a month with 2,000 videos, no account limit and 5 seats, and Virlo Starter is $49 a month with 2,000 credits. For teams, Statly Scale is €89 a month with 10 seats, API and MCP, while Virlo Pro is $199 a month with 3 seats.

Does Statly use credits like Virlo?

No. Statly plans are measured in videos kept fresh (2,000, 5,000 or 10,000), and tracking runs every day within that. Virlo uses monthly credits (2,000 on Starter, 12,000 on Pro) and does not publish what each action costs.

Which platforms do Statly and Virlo cover?

Virlo covers TikTok, Instagram Reels and YouTube Shorts. Statly covers Instagram, TikTok, YouTube and X.

Does Statly have AI agents or write content like Virlo?

No. Statly finds and scores the videos that won and leaves the creative work to you. On Scale and Agency, Statly MCP lets Claude, ChatGPT or Cursor read your workspace and answer questions about it.

Do I need to connect my social accounts?

Not for Statly: it reads public data only and never posts. Virlo offers an optional Account Connect for TikTok and YouTube and a calendar that can publish to connected accounts.

Can I try both before paying?

Yes. Virlo offers a 7-day free trial. Statly has a free preview: 500 videos from as many accounts as you like, scanned daily for 3 days, with no card.

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See which videos beat their own account.

Add the accounts you compete with and Statly re-reads them every day, with no credits to count.

Start tracking from $0

No card needed · 500 videos · 3 days