Statly vs viral.app

Statly vs viral.app.
Your competitors or your creators?

viral.app is often compared with short-form analytics tools, but it calls itself the operating system for UGC marketing: companies hire creators in its marketplace, track the videos they post and pay them by performance. It is not designed for monitoring competitors. Statly is built for agency owners, social media managers and growth operators who monitor the competitors and niches they don’t own, every day, and shows which of their videos beat their own account’s median.

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No card needed · 500 videos · 3 days

Statly Trend Finder ranking a niche’s videos by outlier score, with views, likes, comments and engagement

Statly vs viral.app
in short.

Choose viral.app if you hire and pay UGC creators and want campaigns, payouts, a jobs marketplace and Facebook or Snapchat coverage in one tool. Choose Statly if you are an agency owner, social media manager or growth operator who monitors competitors rather than your own creators: every account you add is re-read daily across Instagram, TikTok, YouTube and X, with 2,000 videos and 5 seats from €39 a month.

Side by side,
feature by feature.

Featureviral.appStatly
Best forHiring, tracking and paying the creators in your own UGC programMonitoring the competitors and niches you don’t own, every day
PlatformsTikTok, Instagram Reels, Facebook Reels, YouTube Shorts and Snapchat SpotlightInstagram, TikTok, YouTube and X
How winners are foundRank posts by views, engagement, platform, account, creator or date; AI-assisted tagsYou add public accounts and group them into niches; Trend Finder ranks their videos
Outlier scoreNo outlier score is publishedViews ÷ the account’s median views, on every video
Data refreshPlan table: every 24 hours on Pro, 12 hours on Ultra and Scale, hourly on Enterprise, plus manual refreshesEvery 24 hours, ready by a time you choose Faster refresh is coming soon.
Pricing modelPlans by tracked videos and active creators, plus a 3% payout management feePlans by videos kept fresh: 2,000, 5,000 or 10,000
Entry price$99/month (Pro): 1,000 tracked videos, 10 active creators€39/month (Starter), or €390/year: 2,000 videos
Tracked accountsUnlimited on every planNo account limit on any paid plan
Team seats1 on Pro, 10 on Ultra ($299), 20 on Scale ($499)5 on Starter, 10 on Scale, unlimited on Agency
Creator campaigns and payoutsYes: campaigns, payout rules, automated payouts and invoicing, 3% feeNo
Creator marketplaceYes: post jobs, creators apply (1 to 3 live jobs by plan)No
Trends and briefsViral video library, turned into creator briefsTrend Finder across your niches, “Took off today” and top sounds; no briefs
Alerts and integrationsSlack, Discord, n8n and OpenClawTelegram, Discord and Slack updates on paid plans
Sharing and exportsCSV export, view-only access and public dashboardsCSV from every table, viewer/editor/admin roles
API and MCPAPI and MCP on Ultra ($299/month) and ScaleAPI and MCP on Scale (€89/month) and Agency
Try it7-day free trial, “Pay $0 today”Free preview: 500 videos for 3 days, no card

Two tools,
two jobs.

viral.app is built around your own creators: you hire them, track what they post and pay them, which is why it has campaigns and payouts. Statly is built around everyone else: the competitors and niches you want to learn from.

Where viral.app is stronger

  • Creator programs end to end. Campaigns, payout rules, automated payouts and invoicing in one place.
  • A creator marketplace. Post jobs and let creators apply with full profiles.
  • More platforms. Facebook Reels and Snapchat Spotlight as well as TikTok, Reels and Shorts.
  • Faster refresh on higher plans. Every 12 hours on Ultra and Scale, hourly on Enterprise. Faster refresh is coming soon to Statly.
  • Public dashboards. Share a view-only dashboard with clients or stakeholders.

Where Statly is stronger

  • X as well. Statly covers Instagram, TikTok, YouTube and X.
  • A score you can check. Views divided by the account’s median, shown on every video.
  • More videos for less. 2,000 videos for €39 on Starter, against 1,000 for $99 on viral.app Pro.
  • Seats for the whole team. 5 seats on the €39 Starter plan, against 1 seat on viral.app’s $99 Pro.
  • API from €89. Statly’s API and MCP come with Scale; viral.app’s start on Ultra at $299.
  • No card to try. The free preview needs no card at all.

Built for UGC programs,
not competitor research.

viral.app and Statly both track short-form accounts, so viral.app is often compared with short-form analytics tools. But it calls itself the operating system for UGC marketing: hire creators, track the videos they post and pay them. It is not designed for monitoring competitors. Statly has no campaigns or payouts on purpose, because it is not the middle man between companies and UGC creators. It is built for agency owners, social media managers and growth operators who monitor competitors and niches they do not own.

What viral.app is built for

  • Hiring creators. Post jobs in its marketplace and let creators apply.
  • Tracking their videos. Campaigns and rosters with analytics on what your creators post.
  • Paying them. Performance payouts and invoicing, with a 3% payout management fee.
  • Briefing them. A viral video library turned into creator briefs.

What Statly is built for

  • Accounts you do not own. Follow any public competitor, creator or brand, with no account limit.
  • Which videos won. Every video’s views divided by its own account’s median.
  • What is taking off today. Trend Finder across your niches, with top sounds.
  • Your whole team. 5 seats from €39, with a workspace for each client.

How Statly finds
the videos that won.

Statly does the reading every day. You decide what to make next.

Baseline

Every video, measured against its own account.

Each account gets a baseline: its median views. A video’s outlier score is its views divided by that median, so a small account’s breakout is as visible as a big account’s.

Median views, engagement and outliers for every accountRe-read every 24 hours on Statly’s servers
An account’s median views, average engagement, outliers, best video and performance over time in Statly
Trend Finder

Catch what is taking off today.

Trend Finder shows what is growing fastest since the last daily scan, the top outliers and the top sounds across your niches. Save the winners to your Library with tags and folders.

“Took off today” at 2× an account’s usual paceCSV export from every table
Statly Trend Finder marking videos that took off today, with views gained since yesterday and their growth pace

Which one
should you pick?

Choose viral.app if…

  • You hire UGC creators and need to pay them by performance.
  • You want a marketplace to post jobs and find creators.
  • You need Facebook Reels or Snapchat Spotlight.
  • You want data refreshed more than once a day.

Choose Statly if…

  • You run an agency, manage social media or lead growth, and monitor competitors and niches you don’t own, not creators you pay.
  • You want to know which competitor videos beat their own account, and by how much.
  • You need X alongside Instagram, TikTok and YouTube.
  • Your team needs several seats on an entry plan.
  • You want API and MCP access without a $299 plan.

Statly vs viral.app:
questions and answers.

Is viral.app a competitor research tool?

No, it is not designed for that. viral.app is often compared with short-form analytics tools, but it describes itself as the operating system for UGC marketing: you hire creators through its marketplace, track the videos they post and pay them, with a 3% payout fee. It can track any public account from a link, without a login, but it publishes no outlier score. Statly is built to monitor the competitors and niches you do not own, every day.

Who is Statly for?

Agency owners, social media managers and growth operators who monitor competitors and niches they do not own. Statly never posts, needs no logins and tracks any public account on Instagram, TikTok, YouTube and X every day. It is not built to track or pay the creators in your own UGC campaigns.

Is Statly a good viral.app alternative?

Yes, if what you need is daily research on specific public accounts and their outliers. Statly scans every account you add every 24 hours and scores each video against its own account’s median. If you run a UGC creator program and need campaigns, payouts or a creator marketplace, viral.app covers that and Statly does not.

Is Statly cheaper than viral.app?

Yes, at every published tier. Statly Starter is €39 a month with 2,000 videos and 5 seats, while viral.app Pro is $99 a month with 1,000 tracked videos and 1 seat. Statly Scale is €89 a month with 5,000 videos, 10 seats, API and MCP; viral.app Ultra is $299 for 5,000 videos and 10 seats with API.

Which platforms do Statly and viral.app cover?

viral.app covers TikTok, Instagram Reels, Facebook Reels, YouTube Shorts and Snapchat Spotlight. Statly covers Instagram, TikTok, YouTube and X.

How often is the data refreshed?

Statly re-reads every account every 24 hours, ready by a local time you choose. viral.app’s plan table lists every 24 hours on Pro, 12 hours on Ultra and Scale and hourly on Enterprise, plus manual refreshes; elsewhere its site says daily updates on all plans with up to one sync per hour. Faster refresh is coming soon.

Can Statly pay creators like viral.app?

No, on purpose. Statly is not the middle man between companies and UGC creators, so it has no campaigns, payouts or marketplace. viral.app offers them, with a 3% payout management fee, because it is built to hire, track and pay the creators in your own program.

Can I try both before paying?

Yes. viral.app offers a 7-day free trial with “Pay $0 today”. Statly has a free preview: 500 videos from as many accounts as you like, scanned daily for 3 days, with no card.

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See which videos beat their own account.

Add the accounts you compete with and Statly re-reads them every day, with seats for your whole team.

Start tracking from $0

No card needed · 500 videos · 3 days