Statly vs Silma

Statly vs Silma.
Tracking or AI breakdowns?

Silma is an AI tool that watches short-form videos frame by frame, explains why they worked and scores your own drafts before you post, paid for in monthly credits. Statly is built for agency owners, social media managers and growth operators who monitor competitors and niches they do not own. It tracks the public accounts you choose every day and scores every video against its own account’s median, with no credits and no account limit.

No card needed · 500 videos · 3 days

Statly Trend Finder ranking a niche’s videos by outlier score, with views, likes, comments and engagement

Statly vs Silma
in short.

Choose Silma if you want AI to break down a video’s hook, structure and pacing, and to score your draft with a predicted retention before you post. Choose Statly if you want your competitors and your own accounts tracked every day across Instagram, TikTok, YouTube and X, with a clear outlier score, no credits and seats for your whole team, from €39 a month.

Side by side,
feature by feature.

FeatureSilmaStatly
Best forAI breakdowns of single videos and scoring your drafts before postingMonitoring the competitors and niches you don’t own, every day
PlatformsShort-form video on Instagram, TikTok and YouTubeInstagram, TikTok, YouTube and X
How winners are foundA Discover feed of competitor videos ranked by outlier strength, with the hook typeYou add public accounts and group them into niches; Trend Finder ranks their videos
Outlier scoreHow far a video beat its account’s usual views; tracked accounts show median views. The exact formula is not publishedViews ÷ the account’s median views, on every video
Data refreshNot stated; a weekly email of three outliers every MondayEvery 24 hours, ready by a time you choose Faster refresh is coming soon.
Pricing modelMonthly credits: 200, 600 or 1,500. Chat 1, saved breakdown 4, Pre-Check 5, save from phone 8, new breakdown 12, competitor deep dive 12. No rolloverNo credits. Plans by videos kept fresh: 2,000, 5,000 or 10,000
Entry price$9/month (Lite, 200 credits); competitor tracking from $29/month (Starter)€39/month (Starter), or €390/year
Competitor trackingFrom Starter ($29/month), with deep dives at 12 credits eachOn every paid plan, with no credits per account
Tracked accountsNot publishedNo account limit on any paid plan
Brands per planOne brand per plan; several brands go to Silma Studio, by sales callSeparate workspaces for each client or brand, on every paid plan
Team seatsNot published5 on Starter, 10 on Scale, unlimited on Agency
AI video breakdownsYes: frame by frame, covering hook, structure and pacingNo
Draft scoringYes: Pre-Check gives a hook score and predicted retention, with version comparisonNo
Saving videosPaste a link, or save from the iOS share sheetLibrary with tags and folders
ExportsBenchmarks, outlier flags and version comparisons; formats not statedCSV from every table
API and MCPNot publishedAPI and MCP on Scale (€89/month) and Agency
Try itNo free trial stated; start on Lite at $9Free preview: 500 videos for 3 days, no card

Two tools,
two jobs.

Silma is built to explain and improve single videos: it breaks down why one worked and checks your draft before you post. Statly is built to track: you choose the accounts that matter and it re-reads every one of them every day.

Where Silma is stronger

  • AI breakdowns. Silma watches a video frame by frame and explains its hook, structure and pacing.
  • Draft scoring. Pre-Check gives a hook score and predicted retention before you post, and compares versions.
  • Lower entry price. Lite starts at $9 a month for 200 credits.
  • Save from your phone. Videos can be saved from the iOS share sheet into your library.
  • A weekly digest. Three outliers and why they worked, by email every Monday.

Where Statly is stronger

  • X as well. Statly covers Instagram, TikTok, YouTube and X.
  • Daily scans, stated. Every account is re-read every 24 hours; Silma does not state how often it scans.
  • A score you can check. Views divided by the account’s median, shown on every video.
  • No credits. Tracking does not draw down a budget, and every paid plan has no account limit.
  • Built for teams and agencies. Seats and workspaces on every plan, where Silma plans cover one brand.
  • API and MCP. On Scale and Agency; Silma does not publish an API.

Why Statly doesn’t
write your scripts.

Silma uses AI to help you make the next video. Statly is built for the step before: catching what is taking off in your niche, every day. Writing scripts, hooks or ideas for you is not what Statly is for. AI copy built from the same viral videos tends to sound generic and promise more than the video delivers, and the creative call should stay yours.

Silma’s AI features, and their limits

  • AI video breakdowns. They describe what is in a video, but cannot see why the platform pushed it, such as timing or a repost from a larger account.
  • Learning your voice. It learns from what you have already posted, including what did not work, and drifts back to a generic tone.
  • Viral or fit scores. No tool can see a platform’s ranking, so a score before posting is an estimate, and the formula is rarely published.
  • In-app AI chat. Answers can sound right and still be wrong, and messages often use credits.
  • AI tagging. Labels can be wrong on mixed or unusual formats, and a wrong label quietly skews any totals.

What Statly does instead

  • Catches what is taking off. Trend Finder flags the videos that took off today, at 2× their account’s usual pace, across every account in your niches.
  • Shows the evidence. Every video’s views divided by its own account’s median, so you can see which formats keep winning, and which were a one-off.
  • Leaves the idea to you. You study what worked and decide what to make, in your own words, so your videos do not sound like everyone else’s.
  • Works with your own AI. On Scale and Agency, Statly MCP lets Claude, ChatGPT or Cursor read your data, if you want AI help on your own terms.

How Statly finds
the videos that won.

Statly does the reading every day. You decide what to make next.

Baseline

Every video, measured against its own account.

Each account gets a baseline: its median views. A video’s outlier score is its views divided by that median, so a small account’s breakout is as visible as a big account’s.

Median views, engagement and outliers for every accountRe-read every 24 hours on Statly’s servers
An account’s median views, average engagement, outliers, best video and performance over time in Statly
Trend Finder

Catch what is taking off today.

Trend Finder shows what is growing fastest since the last daily scan, the top outliers and the top sounds across your niches. Save the winners to your Library with tags and folders.

“Took off today” at 2× an account’s usual paceCSV export from every table
Statly Trend Finder marking videos that took off today, with views gained since yesterday and their growth pace

Which one
should you pick?

Choose Silma if…

  • You want AI to tell you why a specific video worked.
  • You want a hook score and predicted retention on your draft before posting.
  • You run one brand and post a handful of videos a week.
  • You save inspiration from your iPhone as you scroll.

Choose Statly if…

  • You run an agency, manage social media or lead growth, and monitor competitors and niches you do not own.
  • You know the accounts you want to follow and want them re-read every day.
  • You need X alongside Instagram, TikTok and YouTube.
  • You want a flat plan with no credits and no account limit.
  • You manage several brands or clients, or a team that needs seats.

Statly vs Silma:
questions and answers.

Is Statly a good Silma alternative?

Yes, if what you need is daily tracking of specific public accounts and their outliers. Statly scans every account you add every 24 hours and scores each video against its own account’s median. If you mainly want AI breakdowns of single videos or a score for your draft before posting, Silma covers that and Statly does not.

Who is Statly for?

Agency owners, social media managers and growth operators who monitor competitors and niches they do not own. Statly never posts, needs no social media logins and tracks any public account every day, with no account limit.

Is Statly cheaper than Silma?

Not at entry: Silma Lite is $9 a month, while Statly Starter is €39. For competitor tracking, Silma Starter is $29 a month with 600 credits and one brand, and Statly Starter is €39 a month with 2,000 videos, no account limit, no credits and 5 seats.

Does Statly use credits like Silma?

No. Statly plans are measured in videos kept fresh (2,000, 5,000 or 10,000), and tracking runs every day within that. Silma uses monthly credits: a chat message costs 1, a Pre-Check 5, a new breakdown or competitor deep dive 12, and unused credits do not roll over.

Which platforms do Statly and Silma cover?

Silma covers short-form video on Instagram, TikTok and YouTube. Statly covers Instagram, TikTok, YouTube and X.

Does Statly analyse videos or score drafts like Silma?

No. Statly has no AI video breakdowns and no draft scoring. It finds and scores the videos that beat their own account, and leaves the creative work to you. On Scale and Agency, Statly MCP lets Claude, ChatGPT or Cursor read your workspace.

Can agencies use Silma and Statly for several brands?

Statly, yes: workspaces and roles let one team track many brands or clients with no account limit. Silma’s plans are built for one brand, and several brands go to Silma Studio through a sales conversation.

Can I try both before paying?

Statly, yes: a free preview of 500 videos from as many accounts as you like, scanned daily for 3 days, with no card. Silma does not state a free trial; its cheapest plan, Lite, is $9 a month and can be cancelled any time.

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See which videos beat their own account.

Add the accounts you compete with and Statly re-reads them every day, with no credits to count.

Start tracking from $0

No card needed · 500 videos · 3 days