| Best for | AI breakdowns of single videos and scoring your drafts before posting | Monitoring the competitors and niches you don’t own, every day |
| Platforms | Short-form video on Instagram, TikTok and YouTube | Instagram, TikTok, YouTube and X |
| How winners are found | A Discover feed of competitor videos ranked by outlier strength, with the hook type | You add public accounts and group them into niches; Trend Finder ranks their videos |
| Outlier score | How far a video beat its account’s usual views; tracked accounts show median views. The exact formula is not published | Views ÷ the account’s median views, on every video |
| Data refresh | Not stated; a weekly email of three outliers every Monday | Every 24 hours, ready by a time you choose Faster refresh is coming soon. |
| Pricing model | Monthly credits: 200, 600 or 1,500. Chat 1, saved breakdown 4, Pre-Check 5, save from phone 8, new breakdown 12, competitor deep dive 12. No rollover | No credits. Plans by videos kept fresh: 2,000, 5,000 or 10,000 |
| Entry price | $9/month (Lite, 200 credits); competitor tracking from $29/month (Starter) | €39/month (Starter), or €390/year |
| Competitor tracking | From Starter ($29/month), with deep dives at 12 credits each | On every paid plan, with no credits per account |
| Tracked accounts | Not published | No account limit on any paid plan |
| Brands per plan | One brand per plan; several brands go to Silma Studio, by sales call | Separate workspaces for each client or brand, on every paid plan |
| Team seats | Not published | 5 on Starter, 10 on Scale, unlimited on Agency |
| AI video breakdowns | Yes: frame by frame, covering hook, structure and pacing | No |
| Draft scoring | Yes: Pre-Check gives a hook score and predicted retention, with version comparison | No |
| Saving videos | Paste a link, or save from the iOS share sheet | Library with tags and folders |
| Exports | Benchmarks, outlier flags and version comparisons; formats not stated | CSV from every table |
| API and MCP | Not published | API and MCP on Scale (€89/month) and Agency |
| Try it | No free trial stated; start on Lite at $9 | Free preview: 500 videos for 3 days, no card |