Vet creators with real numbers before you sponsor them
Statly turns any public Instagram account into an analytics dashboard, without a login. Check whether a creator's engagement is real and consistent before a single dollar goes out.
A media kit won't tell you if the engagement is real
A media kit shows you a follower count and a highlight reel. It doesn't show you whether that creator's engagement is real, whether their good numbers are typical or a one-time fluke, or whether their audience actually watches what they post. You find out after the campaign runs, when the results don't match the pitch.
Scan any public creator's account and get their last 30 to 180 Reels broken down by views, likes, comments, engagement rate and posting consistency. No creator dashboard access needed, no waiting on them to share screenshots.
Vet creators with real numbers before you pay them.
- Scan any public creator, no media kit, no dashboard access
- See median next to average, so one old viral Reel can't inflate the picture
- Read consistency metrics that reveal reliable performers
- Shortlist and compare candidates before you pick one
Is the performance reliable, or one lucky Reel?
Not “does this creator have good numbers.” The real question: is this creator's good performance a reliable pattern, or is one viral Reel from eight months ago propping up their entire pitch deck?
A creator with a viral Reel and nothing else looks very different from a creator with steady, repeatable performance. Statly shows you which one you're actually looking at.
The dashboards brands use most
The metrics that separate real from lucky
Statly's consistency suite exists for exactly this question, is a creator a safe bet, or a one-hit wonder?
- Reach Consistency IndexRCI
- Is their reach predictable, or all over the place?
- Engagement Stability IndexESI
- Is engagement steady, or held up by one or two Reels?
- Baseline Reliability RatioBRR
- How strong are their worst Reels, not just their best?
- Views-to-Follower RatioVTFR
- Are they actually reaching people beyond their existing followers?
What you get
Statly is a measurement tool, not a growth hack
Statly doesn't negotiate rates, manage contracts, or handle payments. It answers one question, clearly: is this creator's performance real, and will it hold up?
For brands: questions & answers
How do I vet an influencer before sponsoring them?
Scan the creator's public account with Statly and review their last 30 to 180 Reels: median vs average views, engagement rate, and consistency metrics like RCI, ESI and BRR. This shows whether their performance is a reliable pattern or one lucky viral Reel, before any budget goes out.
How can I tell if a creator's engagement is fake or inflated?
Look at consistency, not just totals. A very high like rate with almost no comments, or one huge Reel carrying an otherwise flat account, are red flags. Statly's Engagement Stability Index and median-vs-average view make these patterns obvious at a glance.
What is a good Views-to-Follower Ratio for a creator?
Views-to-Follower Ratio (VTFR) is average views divided by followers. A ratio above 1 means Reels regularly reach beyond the creator's own audience, which is a healthy sign the algorithm is distributing their content. Statly calculates it automatically for any public account.
Can I compare shortlisted creators before choosing one?
Yes. The Compare dashboard puts any two creators head to head with every metric side by side, so the decision is based on real performance rather than whoever sent the nicest media kit.
Do I need the creator's permission or login to check their stats?
No. Statly reads the public data Instagram already shows on any public profile, through your own browser session. You don't need the creator's password, dashboard access or permission.
Know before you pay
Install Statly free, 3 scans a day on the last 30 Reels. Pro unlocks Compare, Watchlist and unlimited scans.
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