Audit any Instagram profile's Reels
Audit is Statly's deepest single-profile dashboard. Open it on any public Instagram account and it scans the last 300 Reels (or 180 days), then builds 40+ metrics, basic stats plus executive KPIs no other tool calculates, with visual charts, in seconds.
What is Statly's Audit dashboard?
An Instagram audit is a structured review of an account's recent performance, how its Reels are really doing, not just the follower count. Statly's Audit dashboard runs that review automatically on any public profile.
You choose the scan depth by Reel count or date (up to 300 Reels or 180 days), and Statly reads the publicly visible engagement data and calculates everything locally in your browser. The result is three tabs, Reels, KPIs and Charts, covering views, engagement, posting cadence, breakout Reels and executive metrics like View-to-Follower Ratio.
How to audit an Instagram profile
Install Statly
Add the Chrome extension from the Web Store. No account, no sign-up, nothing to configure.
Open a profile & set depth
Go to any public Instagram profile, open Statly and choose how far to scan, by Reel count or by date.
Read the full report
Statly returns the Reels list, basic and executive KPIs, and charts in seconds. Export or copy any of it to a spreadsheet.
Everything the Audit dashboard gives you
Sortable Reels list
Every scanned Reel in one view, sortable by views, likes, comments, engagement rate or duration, top performers and flops surface fast.
Basic & executive KPIs
Averages and medians for views and engagement, plus Statly's executive KPIs that no other tool calculates.
Visual charts
Cumulative views growth, engagement vs views, posting-time heatmaps and performance-tier breakdowns.
Breakout detection
Statly automatically flags the outlier Reels that massively beat the account's own average and median.
Save to library
Keep any Reel worth remembering in your personal library to revisit later for inspiration.
Export & Sheets
Send any scan to CSV, or copy it straight into Google Sheets in the same clean, structured format.
The executive KPIs only Statly calculates
- View-to-Follower RatioVTFR
- Average views divided by follower count, the truest measure of how far an account's Reels reach beyond its own audience.
- Breakout Performance RateBPR
- The share of Reels that beat 3× the account's median views, showing how often a profile produces a genuine hit.
- Duration PayoffDP
- Which Reel length actually earns the most engagement for this specific account, not a generic rule of thumb.
- Engagement Stability IndexESI
- How consistent engagement is Reel to Reel, a high score means reliable performance rather than a few lucky spikes.
- Reach Consistency IndexRCI
- The median-to-average view ratio, revealing whether reach is broad and steady or carried by a handful of viral posts.
- Baseline Reliability RatioBRR
- The share of Reels landing near the account's typical performance, how predictable a 'normal' post is.
Who uses the Audit dashboard
Creators auditing their own account
See which Reels actually grew your reach and which quietly flopped, so you can make more of what works and stop guessing.
Marketers researching a competitor
Run a full audit on any rival profile to understand its real engagement, cadence and breakout rate before you plan against it.
Agencies & brands vetting creators
Check a creator's true View-to-Follower Ratio and consistency with real numbers before you sponsor or sign them.
Audit questions & answers
What is an Instagram audit?
An Instagram audit is a structured review of how an account is really performing, its Reels' views, engagement, posting cadence and standout posts, rather than just its follower count. Statly's Audit dashboard runs this automatically on any public profile and returns 40+ metrics in seconds.
How many Reels can Statly audit at once?
Statly audits up to the last 300 Reels or 180 days per profile, whichever limit you set. On the free plan you can audit the last 30 Reels, three times a day.
Do I need to log in or connect the Meta API to audit a profile?
No. Statly never asks for your Instagram password and doesn't use the Meta API. It reads the public engagement data Instagram already shows on the page and calculates everything locally in your browser.
Can I audit any Instagram account or only my own?
You can audit any public Instagram profile, including competitors'. Private accounts aren't accessible because their data isn't public.
What metrics does the Audit dashboard calculate?
Basic stats (average and median views, likes, comments and engagement rate) plus executive KPIs unique to Statly: View-to-Follower Ratio, Breakout Performance Rate, Duration Payoff, Engagement Stability Index, Reach Consistency Index and Baseline Reliability Ratio.
Is the Audit dashboard free?
Yes. The full Audit dashboard, its charts, the library and exports are available for free, with a limit of three scans a day on the last 30 Reels. Pro removes the limits and unlocks deeper scan ranges.
Audit your first profile in seconds
Install Statly free and turn any public Instagram account into a full Reels report, no sign-up, no Meta login.
Add to Chrome, free