StatlyStatly: A Not Just Analytics Alternative for Instagram Reels (2026)
What Not Just Analytics is
Not Just Analytics (NJA) is a web-based Instagram analytics tool that has been running since around 2018. You open it in a browser, enter a public username, and it returns profile-level statistics. It is aimed at creators, marketers, and small agencies who want a clear read on how an account is growing.
Its strengths are real, and worth being honest about:
- Follower growth over time. NJA tracks daily follower gains and shows weekly, monthly, and up to 12-month trends. This is its core, and Statly does not do historical follower tracking.
- Hashtag research. It surfaces and monitors hashtags, which is useful for planning reach. Statly has no hashtag tools.
- PDF reports. It generates branded, shareable PDF reports, handy for agencies reporting to clients. Statly does not produce PDF reports.
- AI content tips and influencer discovery. It offers posting suggestions and a directory of top accounts by category.
- A free tier. Basic stats are available at no cost, with paid plans for the deeper features.
If those are the jobs you need done, NJA is a reasonable choice and this page is not going to pretend otherwise.
Where Statly is different
Statly is not a growth-tracking dashboard. It is a Reels analysis tool that lives inside Instagram itself. The differences that matter:
- It runs where you browse. Statly is a Chrome extension. You open any public profile on instagram.com, click, and analyze, instead of switching to a separate site and typing in a username.
- Reels-level depth. Statly's Audit scans up to a profile's last 300 Reels (or 180 days) and gives you a sortable, per-Reel table with Like Rate, Comment Rate, Engagement Rate, and View-to-Follower Ratio, plus charts like Cumulative Views Growth, Engagement Rate vs Views, and Posting Time Distribution.
- Executive KPIs. Beyond the basics, Statly computes metrics like View-to-Follower Ratio, Breakout Performance Rate, and Duration Payoff, aimed at judging Reels reach and consistency rather than follower count.
- Multi-account tooling. Compare puts two profiles side by side, Merge combines several into one dataset, Watchlist saves accounts into folders for repeat scanning, and Trend Finder surfaces Reels that beat their own account's average across a niche.
- No sign-up, no Meta login. Statly reads publicly visible data and computes locally in your browser. There is no account connection.
The honest summary: NJA answers "how is this account growing, and what should I post?" Statly answers "which Reels are working on this account, how far do they reach, and how does that compare across accounts?"
Side by side
| Not Just Analytics | Statly | |
|---|---|---|
| Type | Web dashboard | Chrome extension, runs inside Instagram |
| Sign-up / login | Account required | None |
| Core focus | Follower growth, hashtags, reports | Reels performance, per-Reel KPIs |
| Historical follower tracking | Yes | No |
| Hashtag research | Yes | No |
| PDF reports | Yes | No (spreadsheet export instead) |
| Per-Reel KPI table (LR, CR, ER, VTFR) | No | Yes |
| Executive KPIs (VTFR, BPR, Duration Payoff) | No | Yes |
| Multi-account compare / merge | Limited (lists) | Yes |
| Niche trend detection | No | Yes (Trend Finder) |
| Scan depth | Profile-level over time | Up to 300 Reels / 180 days per account |
Verify NJA's current feature set and pricing on their site before relying on this table.
Who should choose which
Choose Not Just Analytics if your main need is tracking follower growth over months, doing hashtag research, or exporting client-ready PDF reports, and if a free or lower-cost tier matters to you.
Choose Statly if your main need is analyzing Reels performance in depth, on your own account or any public competitor, without connecting an account, and you value working directly inside Instagram.
Some people use both: NJA for growth reporting, Statly for Reels-level competitive analysis. They do not overlap much.
Pricing, plainly
Not Just Analytics offers a free basic tier and paid plans for its advanced features. Confirm current prices on their site, since they run periodic discounts.
Statly is a premium tool. Its free tier covers 3 audits per day on the last 30 Reels, which is enough to try the full Audit dashboard. Pro is €39/month or €390/year (about €32.50/month) and unlocks unlimited scans, all five dashboards, and API access. There is a 7-day Pro trial. Statly is not the cheapest option here, and if budget is the deciding factor, that is worth weighing honestly.
Frequently asked questions
Is Statly a direct replacement for Not Just Analytics? Not exactly. They overlap only partly. Statly does not track follower growth over time, research hashtags, or generate PDF reports. It goes deeper on Reels performance and works inside Instagram without a login. For growth reporting, NJA remains the better fit.
Does Statly require a login like Not Just Analytics? No. Statly reads publicly visible data and computes locally in your browser, with no sign-up and no Meta login. Not Just Analytics requires an account.
Can Statly analyze competitors? Yes. Statly works on any public profile, and its Compare, Merge, Watchlist, and Trend Finder views are built for tracking multiple accounts at once.
Which is cheaper? Not Just Analytics has a free tier and lower-cost entry plans. Statly's Pro is €39/month. Statly's free tier (3 audits per day) lets you test it without paying.