Free Instagram Reels Idea Generator
Enter your niche and audience and get three Reels ideas you can film today.
About this tool
Running out of Reels ideas is the most common reason accounts stop posting. This generator gives three concrete ideas for your niche, each with a hook line, a short plan and an ending, written so one person can film them with a phone.
How to use it
- Enter your niche and who the Reels are for.
- Choose your goal: reach, engagement, followers or sales.
- Pick an idea, film it and change the hook to fit your voice.
Example
Budget travel in Europe, for students planning a first solo trip, goal: engagement
You get (one of several)Hook: I spent a full day in Lisbon on 20 euros. Plan: Show each purchase on screen with its price, end with the total. Ending: Ask viewers which city to try next.
Tips for better results
- Film the hook first. Try two versions of the first line and keep the stronger one.
- Turn one idea into a series. Part 2 is easier than a new idea.
- Study what already works in your niche. Videos that beat their own account's usual views show which hooks and formats are landing.
- Keep the plan to three steps or fewer.
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Frequently Asked Questions
Short answers about tracking, outliers and exporting. Need more? Email us.
How do I find Reels ideas that work?
Start from your audience's questions, then look at which videos in your niche beat their own account's usual views. Those outliers show formats worth adapting, not copying.
Are the ideas original?
They are generated from your niche, so the same niche can produce similar ideas. Add your own story, example or opinion to make a Reel yours.
How long should a Reel be?
As long as the idea needs and no longer. Many strong Reels are 15 to 30 seconds, but tutorials and stories can run longer.
Does the tool write the full script?
It gives a hook, a short plan and an ending. To turn a blog post, LinkedIn post or tweet into a full script, use the script tools below.